Sydney Fischer
Digital Media Specialist
Sydney is a recent graduate from Kent State University where she received a bachelor’s degree in Public Relations with minors in Marketing and Advertising. While attending KSU, she held multiple internships and was a reporter for the Kent Stater. Sydney will work with Golfdom, Athletic Turf and Landscape Management.
JOB SUMMARY: Emerging B2B publishing company headquartered in Cleveland, Ohio is looking for an Account Manager for our groups. The Account Manager is responsible for growing sales of our print and digital media products. The successful candidate will be exceptionally skilled at obtaining new customers while maintaining relationships with a small group of existing customers. Integrity, passion and drive to exceed goals are essential for success.
ESSENTIAL JOB FUNCTIONS:
• Present our fully integrated offering of media products and services to develop relationships with current and potential customers.
• Manage assigned territory, increase revenue by generating sales from new and existing customers to meet an assigned sales goal.
• Prepare action plans and schedules to identify specific targets in your territory.
• Travel requirements include approximately 1 trip per month.
JOB QUALIFICATIONS:
• Bachelor degree or equivalent
• 2+ year’s sales experience
• Strong communication skills to build rapport with prospective and existing customers.
• Experience in lead development, lead follow up, qualification and targeted account selling in person, by telephone and email.
• Ability to work efficiently within our CRM solution to prospect, update customer records, manage a pipeline of opportunities and deliver accurate forecasting for the assigned territory.
• Organizational skills and time management essential in a fast-paced environment.
• Microsoft Office (Excel, Word & Outlook) experience required
• Ability to create, compose and edit written material.
CLEVELAND, Ohio – August 16, 2022 – North Coast Media’s (NCM) annual Content Meeting was back in action last month after a break due to the pandemic. The yearly meeting allows NCM’s editorial, design, digital, and marketing team members to gather for a two-day meeting full of learning and team-building activities. This year the meeting was held at The Foundry, a local non-profit rowing and sailing organization located in Cleveland’s historic flats. The funds NCM paid for renting the space will allow one area student free access to The Foundry for the upcoming season.
NCM’s annual content meeting provides NCM employees a chance to collaborate and share tips and tricks, success stories, and new skills and practices related to creating content. Presenters included numerous NCM staff members and two outside experts. In addition to education, the event also highlights team-building with various fun networking activities.
Day one started with two guest presenters. First, Michelle Park Lazette, Project Manager of Marketing Strategy at Federal Reserve Bank of Cleveland, began with a focus on finding and creating captivating original stories. Then, Joan Inderhees, PhD., Professor at Kent State University in the School of Visual Communication Design, focused on visual storytelling through images and type.
Staff presentations followed and covered topics including homerun art packages, news value and writing 101, and top performing content marketing projects.
Between sessions, staff members played trivia with a chance to win prizes, with the day at the Foundry ending with a learn-to-row activity.
Following the indoor rowing activity, staff members headed to Great Lakes Brewery for a brewery tour and ended the day with pizza and games at Ohio City’s Pins Mechanical Co.
Finally, day two included several presentations where each NCM brand shared some top content examples and, ultimately, a look at the strategy and best practices behind maximizing content across platforms. Attendees ended the event by gathering at Cleveland’s BrewDog for lunch.
CLEVELAND, Ohio – June, 13, 2022 – North Coast Media welcomed two university students into their internship program this year. Jessica Khalil, editorial/digital intern and Allison McCann, content marketing intern, participated in the program, and learned how to work within their respective teams while writing articles and editorials, conducting interviews, editing, creating social media posts, ad copy and a variety of other work.
“What I really love about working at North Coast Media is that no two days are ever the same,” McCann says. “I’m always taking on a variety of tasks and learning each one as I come to them. I wish I had found this opportunity sooner.”
Debbie Pipik, Director of Human Resources at North Coast Media, describes the internship program as beneficial for both the interns and the company.
“We have the opportunity to get new perspectives on various processes, procedures and programs from interns,” Pipik says. She adds that the program gives interns the opportunity to learn about their fields of study and make sure it is what they want out of a career.
Khalil validated Pipik’s point: “I feel confident that I chose the right major and am going down the right career path,” Khalil says. “It gave me the chance to grow and have a real world experience that I would not have gotten elsewhere.”
Both students express that the internship program was an affirming experience and that the real-world application is invaluable.
North Coast Media has had an intern program since it’s beginning in 2012. The program provides students pursuing a career in B2B media the opportunity to gain work experience in a professional setting.
Are you interested in an internship with North Coast Media? Complete our form today.
Written by: Allison McCann, Content Marketing Intern
In the summer of 2022, I found it difficult to believe in the possibility of having an on-site internship before my senior year at Cleveland State University; as I scrolled through my LinkedIn recommendations nearly every listing was out of state and listed as “remote.” That was until Dr. Thomas, my communications capstone professor and Public Relations Student club supervisor sent me a referral for the Content Marketing internship position at North Coast Media.
The future was beginning to look more promising because of this opportunity. I eagerly applied for the position and started to do research on the company on my own. Soon after applying, Debbie Pipik, Director of Human Resources called me to set up an interview. Following a series of inconclusive remote interviews, it was my first in-person interview, and having a proper interview experience was so refreshing I found myself actively enjoying it. In previous interviews, I had never felt so eager to talk to potential coworkers both in the interview and in the office.
Upon being hired, I was not entirely sure what to expect from a first day but I was delightfully surprised, to say the least. After meeting with Mackenzie Shoemaker, Content Marketing Project Manager, and being introduced to the entirety of the office, the team treated me to lunch at Pho Thang, a small Asian restaurant near the office. I quickly came to realize how welcoming and approachable my coworkers were and I mentally sighed with relief.
When the “real work” began, I was more prepared than I had previously thought. Regardless, Mackenzie and Aurora always provided help and guidance on every first-time task. This training helped me into a routine which allowed me to learn quickly and I realized the piling list of tasks I had learned to do easily in the span of just the first week. Even in their absences, Aurora and Mackenzie kept me busy and hungry to learn. I forced myself to break my worst habit: my refusal to ask for help. After all, everyone around me made it incredibly easy.
Once I was regularly invited to meetings and participating in more advanced tasks, I subconsciously made a long list of “favorite things” from my experience in the internship:
Through creating a specification sheet for digital media assets, editing articles, transcribing interviews, drafting social media posts, creating a social media analysis and live tweeting a webinar, I was directly contributing to the company’s success. Everything I was doing truly mattered.
The feedback I received on my work was motivating and encouraging, regardless whether it was positive feedback or constructive criticism. While the importance of some of my tasks carried more pressure, that pressure filled me with a sense of accomplishment. I had reached a point where I was trusted to do impactful tasks and was confident I could deliver what was requested. The experience and encouragement I received was empowering.
The variety of the work I was completing kept me on my toes and and I was always excited when my family would ask “what did you do today?”
Prior to this experience, my understanding of internships was distorted by stereotypical concepts of an urban office setting and I will admit I was intimidated to take the next step. However, if I was given an infinite number of chances to re-do my first internship, I would choose North Coast Media every time.
Cleveland, OH — May 30, 2022 — North Coast Media (NCM) is excited to announce that Golfdom, Landscape Management, LP Gas and Pest Management Professional were recent winners of the American Society of Business Publication Editors’ (ASBPE) Azbee awards, winning 2 national and 9 regional awards.
The Azbee Awards recognize the best in business-to-business media, paying tribute to the outstanding work by B2B, trade, association and professional publications. The awards highlight editorial and design excellence of magazines, newsletters, digital and social media and is one of the most competitive award programs in the trade media market. This year more than 830 entries were submitted in 65 categories.
NCM’s Azbee award winners include:
Golfdom
Landscape Management
LP Gas
Pest Management Professional
ASBPE was launched in 1964 as the American Society of Business Press Editors. Members of this professional association include full-time and freelance editors, writers, art directors and designers who work for business, trade and specialty publications.
