Adam Greenwell
Senior Web Developer
Adam joins NCM with experience starting in the early days of the internet and modems were still a thing. Having worked in specialized verticals with unique requirements and goals, Adam has a broad skillset encompassing everything from web infrastructure, systems integration, and custom web applications development. He studied at Stark State College and continues his education to keep up to date with industry changes and new technologies.
Alexis Cappar
Data Analyst
Alexis Cappar is a graduate of John Carroll University, where she earned a bachelor’s degree in Psychology and a Master’s degree in business. Prior to joining NCM, she worked as a financial analyst for the Cleveland Clinic and in B2B sales for White Ridge Co. As a data analyst with NCM, Alexis analyzes metrics pertaining to external clients and internal activities.
Alicia LoPresti
Senior Client Project Manager
Alicia is a graduate of Cleveland State University, where she earned a bachelor’s degree in Promotional Communications with minors in Marketing and Graphic Design. While attending CSU, she held an internship with the university’s marketing outreach department as well as an internship in the B2B field. At North Coast Media, Alicia works with all brands as the Senior Client Project Manager.
CLEVELAND, OHIO — Jan. 1, 2023 — Celebrating 90 years of covering pest control, business-to-business (B2B) media brand Pest Management Professional (PMP) is unveiling its brand redesign. It offers a modern look for PMP’s logo, and print, digital, and social media content, as well as expanded information supporting the professional pest control community’s success. Additionally, parent company North Coast Media (NCM) is publishing a special 13th edition commemorating the 90th anniversaries of PMP and the National Pest Management Association (NPMA) in 2023.
PMP’s redesign encompasses its magazine, website, e-newsletters, social media, and networking events. The redesign features: a refreshened, brighter color palette to make PMP even more captivating and to aid in navigation cover to cover; a blend of updated typefaces and a larger font size to aid in readability of body copy; plus a bevy of bonus PMP– and supplier-requested content.
“The PMP brand will deliver more technical content than ever before to help pest control businesses thrive, plus it all will be presented in ways that make it more captivating, intuitive and approachable,” says PMP Editor-in-Chief Heather Gooch.
In addition to its sleek new logo, PMP created an anniversary logo to celebrate its 90 years of service to professional pest control. The anniversary logo will adorn PMP’s cover and other B2B media platforms throughout the year.
NCM’s special commemorative 13th edition of PMP will polybag with the B2B media brand’s October 2023 PestWorld Show Issue. PMP staff, columnists and Editorial Advisory Board members will partner with NPMA staff and officers to create can’t-resist content for this 90th Anniversary Issue, including:
“PMP owes its rich history to countless faithful servants who have gone before us,” concludes NCM President and CEO Kevin Stoltman. “We pledge to continually advance this industry treasure, and the wonderful professional pest control business we’re privileged to serve.”
Sydney Fischer
Senior Digital Media Specialist
Sydney is a graduate from Kent State University where she received a bachelor’s degree in Public Relations with minors in Marketing and Advertising. While attending KSU, she held multiple internships and was a reporter for the Kent Stater. Sydney works with LPGas, PQ, and Portable Plants.
CLEVELAND, Ohio – August 16, 2022 – North Coast Media’s (NCM) annual Content Meeting was back in action last month after a break due to the pandemic. The yearly meeting allows NCM’s editorial, design, digital, and marketing team members to gather for a two-day meeting full of learning and team-building activities. This year the meeting was held at The Foundry, a local non-profit rowing and sailing organization located in Cleveland’s historic flats. The funds NCM paid for renting the space will allow one area student free access to The Foundry for the upcoming season.
NCM’s annual content meeting provides NCM employees a chance to collaborate and share tips and tricks, success stories, and new skills and practices related to creating content. Presenters included numerous NCM staff members and two outside experts. In addition to education, the event also highlights team-building with various fun networking activities.
Day one started with two guest presenters. First, Michelle Park Lazette, Project Manager of Marketing Strategy at Federal Reserve Bank of Cleveland, began with a focus on finding and creating captivating original stories. Then, Joan Inderhees, PhD., Professor at Kent State University in the School of Visual Communication Design, focused on visual storytelling through images and type.
Staff presentations followed and covered topics including homerun art packages, news value and writing 101, and top performing content marketing projects.
Between sessions, staff members played trivia with a chance to win prizes, with the day at the Foundry ending with a learn-to-row activity.
Following the indoor rowing activity, staff members headed to Great Lakes Brewery for a brewery tour and ended the day with pizza and games at Ohio City’s Pins Mechanical Co.
Finally, day two included several presentations where each NCM brand shared some top content examples and, ultimately, a look at the strategy and best practices behind maximizing content across platforms. Attendees ended the event by gathering at Cleveland’s BrewDog for lunch.
