Author: Hillary Morgan

Landscape Management launches new website

CLEVELAND, Ohio — June 13, 2013 — Landscape Management, the leading publication for landscape contractors, announces today that its website, LandscapeManagement.net is live with a new eye-catching design highlighting exclusive features and content and organized by our four main content categories: Lawn Care, Maintenance, Design/Build and Irrigation.

“Our new site is ramping up reader engagement with the addition of share tools to every article and original content you won’t see anywhere else,” said Marisa Palmieri, editor of Landscape Management. “Look for regular posts from bloggers Jody Shilan, Jeffrey Scott, Randy Newhard and our new monthly government affairs contributor Gregg Robertson.”

Visitors to LandscapeManagement.net can now:

  • Share articles on social media with the addition of share tools to every story;
  • Catch up on the latest news and product information, plus exclusive online content from LM staff and blog contributors;
  • Locate Web Extras from the print edition; and
  • Easily find articles from the print edition in both text and Digital Edition formats.

“Our goal is to provide our audience with a cohesive, meaningful brand experience across all media platforms,” said Bill Roddy, publisher of Landscape Management. “These changes will distinguish LandscapeManagement.net as one of the most visited online destinations for our industry and increases visibility and interaction with our advertiser’s brands.”

Golfdom earns 9 Editorial Excellence Awards from the Turf & Ornamental Communicators Association

CLEVELAND, OH — May 16, 2013 — North Coast Media is pleased to announce Golfdom continues to be recognized for its outstanding editorial leadership and design by the Turf & Ornamental Communicators Association (TOCA) earning nine honors at TOCA’s annual awards ceremony held last week in Portland, Ore. Sister publication Landscape Management (LM) nabbed eight awards. North Coast Media once again led all publishing companies that competed for TOCA awards in the golf and landscape markets with 17 awards.

Golfdom won TOCA awards for:

“We had a very strong showing at TOCA once again this year,” said Kevin Stoltman, president and CEO of North Coast Media. “This recognition validates the hard work of our editorial team, led by Seth Jones, who is so dedicated to delivering superintendents must-read resources.”

Landscape Management earns eight editorial excellence awards from TOCA

CLEVELAND, Ohio — May 16, 2013 — North Coast Media is pleased to announce Landscape Management (LM) continues to be recognized for its outstanding editorial excellence and design by the Turf & Ornamental Communicators Association (TOCA) earning eight honors at TOCA’s annual awards ceremony held last week in Portland, Ore. These results continue LM’s six-year run of winning more awards than its competing publications.

LM’s sister publication Golfdom reaped nine awards. North Coast Media once again led all publishing companies that competed for TOCA awards in the golf and landscape markets with 17 awards.

LM won TOCA awards for:

“We had a very strong showing at TOCA once again this year bringing home the highest number of honors among landscape market magazines,” said Kevin Stoltman, president and CEO of North Coast Media. “This recognition validates the hard work of our editorial team, led by Marisa Palmieri, who is so dedicated to its products–or more accurately stated, to our readers.”

Landscape Management, Golfdom add two media pros to their teams

CLEVELAND, Ohio — April 15, 2013 — Landscape Management (LM), the leading publication for landscape contractors, and Golfdom, the must-read magazine for golf course superintendents, have hired two seasoned media professionals.

Bill Roddy, a knowledgeable, accomplished Green Industry marketing professional, has joined North Coast Media (NCM) as Publisher of LM and Associate Publisher of Golfdom. Carla Kastanis, a seasoned business-to-business (B2B) media sales representative, has joined NCM as National Account Manager for LM and Golfdom.

Roddy has spent the past 13 years managing some of Melamed Riley Advertising’s largest accounts, including Syngenta and FMC. He was responsible for developing and executing marketing strategies and tactics, and launching and developing brands and products across myriad platforms including events and print, digital and social media.

Kastanis fills a newly created position at LM and Golfdom. She brings with her 17 years of B2B media sales and account management experience from roles at Advanstar Communications and Penton Media. Her extensive background in publishing combined with her knowledge of the latest trends in digital and social media will be a winning formula for marketers.

“Our goal is to continually ensure LM and Golfdom remain atop their audiences’ must-read lists and marketers’ must-partner-with lists,” said Kevin Stoltman, President & CEO of North Coast Media. “Bill possesses a strong marketing, agency and industry background, and Carla is a proven B2B media consultative sales specialist. The media pro duo no doubt will offer LM’s and Golfdom’s loyal and expanding buyer and seller communities top-notch innovation and customer service.”

In addition to expanding its staff, LM and Golfdom have been busy developing several new initiatives including:

  • FD2B Talk Radio Marketing Program: Through a partnership with FD2B founder and radio-show host Jody Shilan, LM promotes the weekly Internet radio talk show for landscape/design build contractors to its audience and offers sponsor opportunities to marketers.
  • LM Webinar Series: LM introduced its Build Your Business webinar series in 2013, and completed a highly successful Grow Your Sales webinar series conducted in partnership with industry consultant Jeffrey Scott.
  • The Official Outdoor Must-See Exhibits Guide: Through a partnership with GIE+Expo, LM will create and sell sponsorships to this new Guide to be distributed before, during and after GIE+Expo 2013 and 2014.
  • Golfdom Redesign: Golfdom’s print edition recently underwent a cover-to-cover redesign with expanded editorial in new columns, departments and features. Readers and advertisers co-engineered the upgrade.
  • Golfdom.com: This revamped site showcases Golfdom’s award-winning blog site and GolfdomTV interviews.
  • LM and Golfdom Events: NCM continues to expand LM’s Lawn Care Forum and The Golfdom Summit, yearly events bringing together top landscapers and superintendents with leading suppliers for a productive, fun few days of education and networking.
  • Largest Industry Audiences: Continued investment in audience development has resulted in LM and Golfdom having their respective industry’s largest audited unduplicated reach.

Rich in tradition and innovation, LM’s history dates back more than 50 years and Golfdom’s 85 years. The above-mentioned recent investments come shortly after the two B2B media gems became part of North Coast Media, launched last May.

Roddy can be reached at 216-706-3758 or broddy@northcoastmedia.net, and Kastanis at 216-363-7923 or ckastanis@northcoastmedia.net. Both are located at the North Coast Media headquarters at 1360 East 9th Street, Suite 1070, Cleveland, OH 44114.

PMP’s editorial team adds Dr. Stuart Mitchell as technical editor

stuart-mitchellCLEVELAND, Ohio — March 25, 2013 — Pest Management Professional (PMP), the industry’s leading technical journal since 1933, has inked an agreement for Dr. Stuart Mitchell to serve as PMP‘s Technical Editor. Dr. Mitchell will continue to serve as Principle Technical Specialist for PestWest Environmental, based in Sarasota, Fla.

“Pest management professionals are in store for more technical gems from Stuart, or ‘Doc’ as we call him,” said Marty Whitford, Publisher & Editorial Director of PMP. “Doc Mitchell’s expanded role strengthens PMP‘s industry-leading technical team and enables us to move ahead with several key editorial initiatives sure to benefit the industry.”

Dr. Mitchell brings three decades of experience in the professional pest management industry to PMP. He has served as a technical specialist, technical director, consultant, expert witness, columnist, author, speaker, interim technical director for the National Pest Management Association (NPMA), Board Certified Entomologist (BCE), and the Entomological Society of America’s Board Certified Entomologist Director.

Dr. Mitchell is Board Certified in Family Medicine, Board Certified and a Fellow of Integrative Medicine, Adjunct Professor of Medicine for Des Moines University, Diplomat of the American Board of Forensic Examiners, and a Certified Medical Investigator. Additionally, Dr. Mitchell is Board Certified in Urban, Industrial, Medical, and Veterinary Entomology.

Dr. Mitchell joins esteemed members of PMP‘s technical team including, among many others, Dr. Austin M. Frishman, Dr. Doug Mampe, and Dr. Jim Fredericks.

As PMP Technical Editor, Dr. Mitchell will assist the brand by:

  • Writing two monthly columns: “Most Wanted” and “Dos & Don’ts”;
  • Writing quarterly cover stories for PMP‘s print edition;
  • Serving as a columnist for Direct to You digital media, PMP‘s custom/sole-sponsored technical enewsletters;
  • Assisting PMP in a series of digital media content and design upgrades involving mypmp.net, pmphalloffame.com, and The Buzz enewsletter;
  • Co-organizing and conducting PMP‘s new Tech Webinars;
  • Expanding PMP Books with new reference publications and training/certification tools;
  • Assisting with reader surveys, editorial calendars, special sections, supplements and show issues.

PMP readers and marketing partners can contact Dr. Mitchell at docmitchell@northcoastmedia.net or by calling 513-333-8923.

North Coast Media’s Landscape Management names new editor

palmieri_mCLEVELAND, OH — June 18, 2012 — North Coast Media, LLC (NCM) names Marisa Palmieri editor of Landscape Management (LM). She returns to the landscape and lawn care market after serving two years as editor of Paperboard Packaging and managing editor of  Official Board Markets, which, like LM, were formerly Questex Media brands.Palmieri is an experienced Green Industry editor, having served for four years on GIE Media’s Lawn & Landscape and Golf Course Industry. Palmieri has won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named Palmieri a Young Leader.

Palmieri graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism. You can reach her at mpalmieri@northcoastmedia.net or 216-706-3764.

“I’m excited to be back in the landscape market,” Palmieri says. “I know contractors are most interested in news and information that will help them boost sales, increase efficiency and improve profitability. I look forward to delivering related content in print, on our website and through digital and social media.”

“The hiring of Marisa is North Coast Media’s second significant investment in Landscape Management in the past two months,” DeSarle says. “LM also recently increased print circulation 19 percent — with gains in every ‘service performed’ and ‘products purchased’ category.”

LM’s editorial team, now lead by Palmieri, also includes Publisher Jason DeSarle, Editorial Director Marty Whitford, Graphic Design VP Pete Seltzer, Art Director Carrie Parkhill and Senior Editor Beth Geraci.


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