Allison Blong
Senior Event Manager
Allison Blong is graduate of Ohio University with a Bachelor’s degree in Hospitality Management and a minor in Business Administration. As the Event Manager at North Coast Media, she assists each brand in coordinating annual trade shows, networking summits, Hall of Fame events and more. Prior to joining NCM, she worked for Aetna as a Project Manager planning and executing corporate events worldwide.
Year: 2019
CMW2019
Content Marketing World 2019 Attendee Handouts
Full PowerPoint Presentation
With Notes, Links and More Resources (in PPTX format)
PDF Downloads
42 Content Marketing Risks—And How to Attack Them
Content Format Checklist: How many can you create?
For more information contact Bethany Chambers at bchambers@northcoastmedia.net.
Cleveland: Home to North Coast Media
By Hannah Gooch
The IMG Building sits on East Ninth Street, one of the busiest streets in Cleveland, Ohio. Through spinning doors and a short elevator ride to the tenth floor, you’ll find yourself at North Coast Media (NCM) headquarters, a seven-year-old business-to-business publishing company
Just a few days into my summer internship at NCM, I have come to realize that Cleveland offers a lot more than just office space. It is a growing city with food, sports, music and history.
To celebrate my first day, my team treated me to lunch at a chic restaurant called Sausalito. I had the chance to get to know my coworkers — and we didn’t even have to leave the IMG Building and venture out into the rain. The menu includes a variety of salads, sandwiches and grilled meats. In addition, vegan and gluten-free options are available for both lunch and dinner. The atmosphere is open and encourages professional conversation.
Photo by Hannah Gooch
The Indians have long been a staple of Cleveland and favorite of North Coast Media employees. When there is a home game, the streets are overrun by red and navy jerseys flooding into Progressive Field. I had the chance to go to a game after work with my family. NCM offers employees premium tickets each season to take their family and friends. The company also organizes a group outing each season in which the entire office shuts down and the staff enjoys a game together.
One day after work, I wound up at the Cleveland Public Library. The library is a beautiful building with much more than the average book collection. Climb a few marble staircases and you’ll discover the Special Collections room tucked at the end of a quiet hallway. The hallway itself features an exhibit of chess collections, including a short bio on famed chess player Bobby Fischer. Miniature books, including the smallest in the world, World War II-era census books and a piece of the Great Wall of China, are just a few oddities to be explored in the Special Collections room.
The rest of the library displays focus on the history of the Cleveland Public Library itself. For a limited time, the library was offering a small exhibit on puppetry. From a floor-to-ceiling Barrack Obama puppet to an Oscar the Grouch animatronic, the exhibit was definitely entertaining.
Cleveland Public Library Puppetry Exhibit, Video by Hannah Gooch
I’m excited to continue exploring the city this summer. I plan to visit the Rock Hall and West Side Market before the summer is up. With so many great restaurants, activities and resources, it is no wonder people love to live and work in Cleveland.
Hannah Gooch is pursuing a degree in public relations from Kent State University.
Feature photo of Cleveland Public Library ceiling by Hannah Gooch
Digital Marketing Webinar Series
By Andy Bell
We are excited about the launch of our first independent webinar series here at North Coast Media. In the past, NCM has worked with clients to design and share webinars on an array of topics. Now, we’re sharing the tools and practices we utilize as Cleveland’s premier B2B publishing company in a series of 7 webinars. Each topic is designed to enhance your industry knowledge and strengthen your company’s offerings.
Webinars can accomplish more than a traditional training session. As an attendee, you have remote access to a range of topics with the flexibility to pause, skip and rewind meaning you never miss a beat. With downloadable files and active Q&A’s, you can stay engaged like a live attendee. Having the freedom to choose any webinar guarantees you’re learning relevant information, and we’re reaching our target audience.
With our videos, you gain applicable information while avoiding travel expenses and time. The growth of technology has only intensified the need for engaging digital content and our webinars are designed to assist you in this changing era. We discuss ways to quantify data with our “Analytics 101” webinar and explore programs to aid in content creation with “30 Digital Tools For Marketers.” Are you looking to incorporate social media into your business or wondering why audited data is crucial? This series of webinars will answer these questions, while simultaneously connecting you with our expert staff to answer any further inquiries.
Below you will find links to each webinar. This series is a chance for industry pros to engage with our knowledgeable experts in their perspective fields. We encourage you to take time to explore all North Coast Media has to offer. Webinars are free and you’ll have the ability to log back on and reference the material at any time.
Analytics 101 – Join our data gurus to uncover the magic of metrics and how to use data to drive your decisions.
https://event.on24.com/wcc/r/1755465/6B92BB560787C8631E0A539CE010CFC7
The Integrated Audit Statement Advantage – Why audited data is credible.
https://event.on24.com/wcc/r/1755740/FD531F2D429DFE60C1BD718375A51AE9
30
Digital Tools for Marketers – 30 Digital Tools for Marketers that can help enhance your content and increase your audience.
https://event.on24.com/wcc/r/1764227/E2BC6D8798F5F02EBD140F6E6BE5690B
Social Media for Small Business – Award-winning strategies to build a brand voice, gain new followers and grow readership.
https://event.on24.com/wcc/r/1764247/F3C1DB5BB7A322809C96A1156E8B6352
Coming Soon! Sign up to receive a notification when these webinars are live!
#AMA: Content Marketing Experts Panel – Content marketing terminology, content marketing dos and don’ts, best practices, & channels.
https://event.on24.com/wcc/r/1764257/5BD860929B3E3CAF1E228735EC82A5EF
Digging in to Digital Advertising – A comprehensive look at NCM digital advertising offerings and production process.
https://event.on24.com/wcc/r/1764260/35668C9A3EBE11F6D26242D093390571
Content Marketing Channel Selection – 7 Tips from a publisher.
https://event.on24.com/wcc/r/1764240/725B3BB08E86A8C786A423D768D191F1
Golfdom and Landscape Management combine for a total of 26 industry awards
CLEVELAND – May 29, 2019 – North Coast Media (NCM) brands Golfdom and Landscape Management (LM) were honored with 26 awards at the 2019 Turf & Ornamental Communicators Association (TOCA) awards ceremony in Charlotte, North Carolina, earlier this month.
Golfdom led all golf market publications with seven first place awards and eight merit awards. LM brought home five first place awards and six merit awards. In addition, LM received a Gardner Award for the “October 2018 Cover – Growth Mindset.” Gardner Awards are given to the top winners in the marketing and publishing categories.
“We are incredibly proud of what the Golfdom and LM teams have accomplished,” said Group Publisher Bill Roddy. “These awards are a testament to their talent, hard work and dedication.”
NCM staff recognized for their work include Pete Seltzer, VP of Graphic Design & Production; Seth Jones, Editor-in-Chief; Abby Hart, Senior Editor; Grace Rybak, Content Producer; Kelly Limpert, Senior Content Marketing Specialist; Marisa Palmieri, Special Projects Editor; Tracie Martinez, Art Director; and many contributors.
TOCA annually recognizes members for excellence in writing, design, photography/AV, new media and special projects.
The complete list of winnings for the publications include:
Golfdom
- Writing – First – Series of columns by regular department columnist – commercial publications
Golfdom 2018 – Keeping up with the Jones” Seth Jones - Writing – First – Ornamental feature article – commercial publications
“Golfdom August 2018 – Wildflower meadows for the busy superintendent” Hannah Schrum - New Media – First – Innovative use of social media
“Golfdom – PGA Championship social coverage” Seth Jones, Kelly Limpert, Abby Hart, Grace Rybak - Photography – Video – Multimedia – First
Best single photo – created by a TOCA member or freelancer commissioned by a TOCA member
“Golfdom June 2018 cover photo” Kevin Dietsch - Writing – First – Operations profile – commercial publications
“Golfdom July 2018 PGA Championship preview: A superintendent for the people” Seth Jones - Writing – First – Headline writing – commercial publications
“Golfdom November 2018 – The dollars (and temps) of greens covers” Seth Jones - Photography – Video – Multimedia – First – Best print magazine cover
“Golfdom November 2018 – Distance Education cover” Seth Jones, Pete Seltzer, Andrew DeGraff - Special Projects – Merit – Writing for special projects
“Golfdom December 2018 – State of the Industry” Ed Hiscock, Abby Hart, Seth Jones, Sarah Webb, Chris Lewis - Design – Merit – Cover page design – printed magazines
“Golfdom November 2018 cover – Distance Education” Pete Seltzer, Andrew DeGraff, Seth Jones - Photography – Video – Multimedia – Merit – Portrait/Personality (photo of individual or group of individuals)
“Golfdom September 2018 cover – T.A. is Taking Care of Business” Tom Lebsack - Writing – Merit – Turf feature article – commercial publications
“Golfdom August 2018 – Thin white line” Paul Koch - Writing – Merit – Product information article – commercial publications
“Golfdom February 2018 – He’s got a ticket to drive feature” Seth Jones - Writing – Merit – Product information article – commercial publications
“Golfdom October 2018 – Fully charged” Abby Hart - Writing – Merit – Column – commercial publications
“Golfdom April 2018 column – Message in a ceiling” Seth Jones - Photography – Video – Multimedia – Merit – Best single photo – created by a TOCA member or freelancer commissioned by a TOCA member
“Golfdom May 2018 – U.S. Open preview spread” Seth Jones
Landscape Management
- Gardner Award – Portrait/Personality (photo of individual or group of individuals)
“LM October 2018 cover – Growth Mindset” Tracie Martinez, Matthew Allen, LM Staff - Design – First – Cover page design – printed magazines
“LM March 2018 cover – Is Your Company at Risk?” Tracie Martinez - New Media – First – Blogs
“LM – Blog” LM Staff - Photography • Video • Multimedia – First
Portrait/Personality (photo of individual or group of individuals)
“LM October 2018 cover – Growth Mindset” Tracie Martinez, Matthew Allen, LM Staff - Special Projects – First – Writing for special projects
“LM December 2018 – Industry Pulse” Marisa Palmieri, LM Staff - Writing – First – Turf feature article – commercial publications
“LM April 2018 cover story – Efficiency Hackers” Marisa Palmieri, LM Staff - Writing – Merit – Editorial/Opinion Piece – commercial publications
“LM November 2018 – Next gen mindset column” Marisa Palmieri - Photography • Video • Multimedia – Merit – Best print magazine cover
“LM June 2018 – LM 150 cover” Neil Stephenson - Special Projects – Merit – Best single issue
“LM June 2018 – LM 150”
Marisa Palmieri, Abby Hart, Sarah Webb, Tracie Martinez - Design – Merit – Two-plus page design, editorial – printed magazines
“LM June 2018 – LM150 profiles” Tracie Martinez - Design – Merit – Overall magazine design – printed magazines
“LM October 2018 – overall magazine design” Tracie Martinez, LM Staff
Golfdom and Landscape Management are published by North Coast Media, LLC (NCM), a progressive B2B media company headquartered in Cleveland. NCM’s flagship brands also include GPS World, LP Gas, Pest Management Professional, Pit & Quarry, Portable Plants, Geospatial Solutions, and Athletic Turf News. Each NCM brand offers a plethora of platforms and experiences that make powerful connections between the buyers and sellers in each marketplace served, including digital media, content marketing and networking events.
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