Insights

Tips for your call to action (CTA)

By Scott Gebler, Marketing Manager The call to action (or “CTA”) might be the most important element of any marketing communication piece – and it doesn’t always get the attention and consideration it deserves. Here are some tips to make sure your marketing pieces are getting the most out of their calls to action: Determine what you’re really asking for. This might sound simple, but there can often be a lot more to it than just asking your audience to...

Hotel safety when traveling for work

By Diane Sofranec, Managing Editor I just returned from a business conference held in a lovely hotel located in a neighborhood that wasn’t safe. How did I know the moment I arrived I would have to be careful? To access the front doors and the ground floor elevators, I needed to insert my room key; whenever I ventured outside, the hotel staff advised me to “stay safe” and the cops on bikes took their nightly breaks in the hotel lobby....

So you’re applying for a journalism award…

By Allison Barwacz, Digital Media Content Producer Applying for a journalism award—whether it’s at a local, regional or national level—can be a daunting task. Using a mere 250 words to describe why your website, feature or news article, for example, deserves recognition above all others isn’t easy. But that’s how the judges determine a winner: Finding someone who’s able to set their work apart from others. With that in mind, use these application tips to raise the bar and earn...

Forecasting the 2016 Cleveland Indians

By Kevin Yanik, Senior Editor   Cleveland Indians pitchers and catchers officially reported to Goodyear Ariz., yesterday to start Spring Training, and the club’s home opener is now less than 50 days away. A number of baseball experts and projection systems are high on the 2016 Indians. The PECOTA projection system at Baseball Prospectus, for example, is forecasting the Tribe to win an American League-high 92 games this year – enough to win the AL Central and put Cleveland in the...

How to create compelling Facebook posts

By Diane Sofranec, Managing Editor   Launching a Facebook page is easy. Finding great information to post takes some effort. But if Facebook CEO Mark Zuckerberg is correct when he said consumers in the United States spend an average of 40 minutes on Facebook each day, it’s well worth your time to create compelling content. You want your customers and your potential customers to check out your Facebook page on a regular basis. Posting new content regularly will keep them...

The best and worst of Super Bowl 50 commercials

By Bethany Chambers & Scott Gebler North Coast Media’s resident commercial-loving marketing gurus, digital operations manager Bethany Chambers and marketing manager Scott Gebler, weigh in on the best and worst of the commercials from Sunday night’s Super Bowl 50. Share your thoughts with us on Facebook or Twitter. Best Commercials NFL “Super Bowl Babies” BC: Usually a house ad isn’t going to be all that memorable or good (look no further than the commercials for CBS shows that were the definition of a...