Insights

5 tips for event marketing

By Scott Gebler | Marketing Manager   1. Start early It may sound simple, but promoting an event always seems to start later than intended. Way out in advance you might not have all the details — but as soon as the event’s date, time and place are set, it’s a good idea to get it on people’s agendas. If your event is annual, this could (and probably should) mean promoting next year’s event this year. After all, your best...

5 steps to a successful webinar

By Diane Sofranec | Managing Editor, Pest Management Professional Webinars an effective way for you to connect with current and prospective customers because they provide you with valuable information, including each attendee’s contact information and feedback on the topic presented. Here are five steps you can take to ensure you present a webinar your customers will attend until the end and share with colleagues. 1. Choose a Compelling Topic Tailor your message to your audience. Think carefully about what you...

Staff Movie Review: The Intern

By Heather Gooch | Editor, Pest Management Professional I love Robert De Niro and Anne Hathaway individually, so when I saw the trailer several months back about The Intern, a comedy with the two of them together, I knew I was in. I’ve been an intern, and I’ve worked with several interns over the years — including our current professional, Hillary Morgan. I knew the concept could provide great comedic (and perhaps dramatic) material. The movie did not disappoint. There were...

Find out what’s trending now

Take advantage of web tools to up your trending game   By Bethany Chambers | Digital Operations Manager Now that you’ve got your alliterative hashtags for each day of the week in mind, from #MotivationMonday to #FridayFunday, advancing your trending game requires a little research into your audience specifically. The good news? This leverages our strengths in business-to-business (B2B) marketing, where we have robust data about our customers and know which demographic and behavioral niches contain our prospective customers. The...

Friday Favorites: Landscape Management

Best of 2015, as picked by the editors As the end of the year grows near, the editors of our magazines choose their favorite issue of 2015. First up, Landscape Management Editor-in-chief Marisa Palmieri tells us her favorite issue of 2015 differs from her usual pick. The issue: Landscape Management, July 2015 Selected by: Editor-in-chief Marisa Palmieri   “Pick ONE favorite issue?! That’s like picking my favorite child, sister, parent or college roommate. They’re all great for their own reasons....

How to network like a pro

By Hillary Morgan | Digital Media Intern A skill that’s important in any line of work is the ability to network. Bianca Male ofBusiness Insider puts it simply: “Knowing the right people can get you places that you might not reach otherwise.” Forging these deep connections can help you secure a job, move up in your industry, and find more opportunities to expand your business. Seems pretty important, doesn’t it? There’s actually a lot more to networking than many people...