Insights

5 website mistakes to fix in the new year

By Diane Sofranec, Managing Editor What is your New Year’s resolution? If it’s to have the best year ever, why not start by making your company’s website the best it can be? Your website gives the world a glimpse of your company; does it leave a good impression? Take a long, hard look, and keep an eye open for mistakes. If you find any, be sure to correct them right away. Here are five common errors that may seem small,...

How you can give back to your community in Cleveland

By Allison Barwacz | Digital Media Content Producer There’s no shortage of generosity during the holiday season, and the same could be said for the employees at North Coast Media (NCM). While NCM employees volunteer to serve lunches every Wednesday at the Bishop William M. Cosgrove Center, they wanted to contribute more during the holidays. They did this by donating four large bags of toys, which included cars, baby dolls, board games and coloring books, to Cosgrove, one of the...

Friday Favorites: Pest Management Professional

Best of 2015, as picked by the editors The issue: Pest Management Professional, August 2015 Selected by: Editor Heather Gooch When I was asked to choose my favorite PMP cover story from 2015, my initial thought was, “How can I choose? I love them all!” I’m still quite proud of all the work we’ve done throughout the year, but I do have a favorite: the August issue. “The Buzz on Pollinator Policy” takes an in-depth look at how the White...

5 reasons why you should include images in online articles

By Joelle Harms | Senior Digital Editor Seeing is believing. And lucky for us, we live in a world where taking images or finding free images, illustrations and photos is as easy as 1- 2-3. (Just make sure you check usage rights before posting and editing.) Lone text isn’t acceptable to stand alone anymore — especially when you consider all of the visuals that are competing for your audience’s attention. Getting your article read is (obviously) the main reason you...

Inside the GPS World redesign with VP of Design Pete Seltzer

  Pete Seltzer has more than 20 years of experience as an art director and has spearheaded dozens of magazine and brand redesigns since he began working in publishing. He sits down with NCM Insights’ Bethany Chambers to talk about his latest project, the redesign of GPS World magazine and related properties, which launched last month.     Q: Before you get started on a redesign, where do you look for inspiration? A: We base our redesigns on reader and advertiser...

Instagram for the B2B company

By Allison Barwacz | Digital Media Content Producer Instagram typically isn’t the first social media outlet a B2B company might consider using. To some, it makes more sense for B2C companies to use Instagram, where they can showcase their products to customers. It doesn’t have to be that way, though. Think about what you use your personal accounts for: to relay messages, to promote causes or simply for fun. The same can be said for B2B accounts, as long as...