Tips for your call to action (CTA)

By Scott Gebler, Marketing Manager The call to action (or “CTA”) might be the most important element of any marketing communication piece – and it doesn’t always get the attention and consideration it deserves. Here are some tips to make...

Hotel safety when traveling for work

By Diane Sofranec, Managing Editor I just returned from a business conference held in a lovely hotel located in a neighborhood that wasn’t safe. How did I know the moment I arrived I would have to be careful? To access...

So you’re applying for a journalism award…

By Allison Barwacz, Digital Media Content Producer Applying for a journalism award—whether it’s at a local, regional or national level—can be a daunting task. Using a mere 250 words to describe why your website, feature or news article, for example,...

Forecasting the 2016 Cleveland Indians

By Kevin Yanik, Senior Editor Cleveland Indians pitchers and catchers officially reported to Goodyear Ariz., yesterday to start Spring Training, and the club’s home opener is now less than 50 days away. A number of baseball experts and projection...

How to create compelling Facebook posts

By Diane Sofranec, Managing Editor Launching a Facebook page is easy. Finding great information to post takes some effort. But if Facebook CEO Mark Zuckerberg is correct when he said consumers in the United States spend an average of...

The best and worst of Super Bowl 50 commercials

By Bethany Chambers & Scott Gebler North Coast Media’s resident commercial-loving marketing gurus, digital operations manager Bethany Chambers and marketing manager Scott Gebler, weigh in on the best and worst of the commercials from Sunday night’s Super Bowl 50. Share your thoughts with...