North Coast Media’s Jesse Malcmacher selected to Folio: 30 Under 30 List

CLEVELAND – September 28, 2016 – North Coast Media (NCM) is proud to announce Web Developer/Digital Design Specialist Jesse Malcmacher has been named to the Folio magazine 30 Under 30 list for 2016.

malcmacher_jFolio: Magazine’s 30 Under 30 Awards were created to “salute the brightest individuals under the age of 30 who are executing on some of the industry’s most innovative ideas.”

Malcmacher and the other winners will be honored during the 30 Under 30 Awards Luncheon on day two of the Folio: Show, held November 1-2 at the Hilton Midtown in New York City. The event brings together content creators and partners in a collaborative environment designed to inspire innovations in content creation, marketing, sales, content marketing, events, digital media and more.

As web developer/digital design specialist at NCM, Malcmacher’s work has led to double-digit percentage growth in page views and engagement time. He has undertaken several website redesigns, including two recent national winners of American Society of Business Publication Editors Azbee Awards and one current finalist for a national Folio Ozzie Award, while making continual improvements to the company’s 17 websites.

Since implementing responsive design on the company’s primary sites, mobile traffic has increased to as high as 44 percent.

Malcmacher takes a strategic approach to making NCM’s websites cutting-edge, allowing him to focus on new initiatives like content marketing, ad retargeting and subscription onboarding. His work has created new revenue streams for NCM.

“Jesse came to us from outside the business-to-business media world, and he brings a fresh perspective to the design and development of our websites,” says NCM Digital Operations Manager Bethany Chambers. “He has an innovative spirit that extends to all the projects he takes on—and his work always surprises.”

He is a multiple award-winning designer who holds a bachelor’s degree in digital arts from Bowling Green State University with a focus in interactive design and 3-D animation.

5 website mistakes to fix in the new year

By Diane Sofranec, Managing Editor

What is your New Year’s resolution? If it’s to have the best year ever, why not start by making your company’s website the best it can be? Your website gives the world a glimpse of your company; does it leave a good impression?ID-100300190

Take a long, hard look, and keep an eye open for mistakes. If you find any, be sure to correct them right away. Here are five common errors that may seem small, but could alter the perception the public has of your company.

1. Wrong copyright date.

On Jan. 1, be sure the copyright date on your website reflects the new year. Not only will the correct date protect you from visitors who think they can steal your content, it will give the impression that the information posted there is current and regularly updated.

2. Misspellings.

You probably have read the words on your homepage so many times you’ve practically memorized them. But that’s precisely why you may have overlooked a spelling error or two. Ask a trusted colleague to give it a once over. Be sure to pay particular attention to proper names and places, and correct whatever is wrong. An error-free website puts forth a professional appearance.

3. Outdated information.

Scan your website for such information as expired offers, reminders about events that have already taken place, and bios for staff that are no longer with the company. Pay particular attention to your “Contact Us” and “Events” pages, and watch out for phrases like “coming soon” or “register now.” Also, make sure your list of products and services is comprehensive, and add whatever is missing. Correct mistakes that give visitors the impression you never look at your own website.

4. Same old story.

If your “About Us” page has not been updated since your website went live, now is the time to make it current. If your company has since won an award, received good press, or relocated to a bigger office, add a sentence or two that shows how it is evolving and growing.

5. Nothing new.

When your homepage looks the same every day of the year, visitors may mistakenly believe your company is stuck in a rut. Start off the new year by showcasing something different. This time of year, many companies are reflecting on how their industry is changing and whether they are meeting their customers’ needs, so put this information to good use. A simple change now may give your business a boost.

Resolve to make your company’s website the best it can be. It’s a sure way to get the year off to a great start.

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