Digital Marketing Webinar Series

Screenshot: North Coast Media
Screenshot: North Coast Media


By Andy Bell


We are excited about the launch of our first independent webinar series here at North Coast Media. In the past, NCM has worked with clients to design and share webinars on an array of topics. Now, we’re sharing the tools and practices we utilize as Cleveland’s premier B2B publishing company in a series of 7 webinars. Each topic is designed to enhance your industry knowledge and strengthen your company’s offerings.

Webinars can accomplish more than a traditional training session. As an attendee, you have remote access to a range of topics with the flexibility to pause, skip and rewind meaning you never miss a beat. With downloadable files and active Q&A’s, you can stay engaged like a live attendee. Having the freedom to choose any webinar guarantees you’re learning relevant information, and we’re reaching our target audience.

With our videos, you gain applicable information while avoiding travel expenses and time. The growth of technology has only intensified the need for engaging digital content and our webinars are designed to assist you in this changing era. We discuss ways to quantify data with our “Analytics 101” webinar and explore programs to aid in content creation with “30 Digital Tools For Marketers.” Are you looking to incorporate social media into your business or wondering why audited data is crucial? This series of webinars will answer these questions, while simultaneously connecting you with our expert staff to answer any further inquiries.

Below you will find links to each webinar. This series is a chance for industry pros to engage with our knowledgeable experts in their perspective fields. We encourage you to take time to explore all North Coast Media has to offer. Webinars are free and you’ll have the ability to log back on and reference the material at any time.

Analytics 101 – Join our data gurus to uncover the magic of metrics and how to use data to drive your decisions.

The Integrated Audit Statement Advantage – Why audited data is credible.

 Digital Tools for Marketers – 30 Digital Tools for Marketers that can help enhance your content and increase your audience.

Social Media for Small Business –
Award-winning strategies to build a brand voice, gain new followers and grow readership.

Coming Soon! Sign up to receive a notification when these webinars are live! 

#AMA: Content Marketing Experts Panel – Content marketing terminology, content marketing dos and don’ts, best practices, & channels.

Digging in to Digital Advertising – A comprehensive look at NCM digital advertising offerings and production process.

Content Marketing Channel Selection – 7 Tips from a publisher.

5 steps to a successful webinar

By Diane Sofranec | Managing Editor, Pest Management Professional

Photo credit: evan_carroll / / CC BY-NC-SA

Webinars an effective way for you to connect with current and prospective customers because they provide you with valuable information, including each attendee’s contact information and feedback on the topic presented.

Here are five steps you can take to ensure you present a webinar your customers will attend until the end and share with colleagues.

1. Choose a Compelling Topic

Tailor your message to your audience. Think carefully about what you hope to achieve with your webinar. Do you want to spread the word about a new product or service, offer an in-depth look at new technology, or educate customers? Presenting a webinar on a topic that’s trending, unique, or useful will make it easier for you to attract attendees. It will also show customers your company is a valuable resource because it’s at the forefront of what’s happening in your industry.

2. Select a Captivating Speaker

Use someone who can enthusiastically speak about the subject. Your speaker should know enough about the subject to confidently answer attendees’ questions. You don’t want someone who will simply read words off a slide; your speaker should use interesting images and an enthusiastic voice to convey your message.

3. Practice; It Makes Presentations Better

Hold a practice session to make sure your speaker knows how to advance the slides, and can speak clearly and loud enough to be understood. Also, ask your speaker how long the presentation will take to give and adjust accordingly. Be sure to add an extra five minutes for questions from attendees.

4. Promote Your Webinar Often

Get the word out about your webinar at least three weeks in advance. Remind attendees they can sign up now and watch at their leisure if the live date is inconvenient for them. But don’t stop there; promote your webinar after it takes place, too, for those who may not have signed up the first time. Also, email the registration information to your customers more than once – and be sure the emails all have the same look – in case they forgot to sign up.

5. Engage Your Audience

During the webinar, make your presentation more interesting to attendees by adding polls, live chats and a question and answer session. The responses you get will reveal whether your topic is relevant for your target audience.

Use social media to extend your message to a wider audience. If your speaker says something interesting, attendees will want to tweet it.

Deliver a webinar your customers – and potential customers — will want to attend and keeps them engaged, and they will rely on you for valued information again and again. Let us help you get started.

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