North Coast Media, LLC

CLEVELAND, Ohio — Oct. 13, 2015 — North Coast Media is pleased to announce two promotions and a new addition to the staff of Pest Management Professional (PMP).

Diane Sofranec has been named managing editor of PMP. She succeeds Heather Gooch, who has been promoted to editor of the magazine.

“Heather joined the magazine shortly after college in 1995 as an assistant editor, and stayed with us as managing editor until 2005,” recalls Marty Whitford, PMP’s publisher and editorial director. “She left to spend more time with her husband and two daughters, but still did a lot of behind-the-scenes editing and other freelance work for us. When she returned to the managing editor spot last January, we were thrilled to have Heather back on board full time. We look forward to her continued leadership in her new role as editor.”

Gooch, a Kent State University graduate, has won numerous awards from the American Society of Business Publication Editors (ASBPE) and The Press Club of Cleveland. She can be contacted at 330-321-9754, or hgooch@northcoastmedia.net.

“Diane has been a wonderful addition to our staff as digital editor, and she really was the ideal choice to slip into Heather’s managing editor role,” Whitford says of Sofranec. “She, Heather, Will [Nepper] and I agree that this is a four-star, ‘A-Team’ lineup in that there are more than 100 years of combined editorial experience in our team. It’s one of the most talented groups I’ve ever worked with.”

Sofranec, a graduate of Youngstown State University, has more than 20 years of experience in the B2B publishing industry. She joined North Coast Media in 2013 as a digital content producer, and during her time with the company, has had a hand in Landscape Management, Golfdom, LP Gas, Pit & Quarry, Portable Plants and Equipment, and PMP. Sofranec’s previous position in the digital media department has been filled by new hire Kelly Limpert. Sofranec can be contacted at 216-706-3793, or dsofranec@northcoastmedia.net.

Limpert joined North Coast Media’s digital team this summer. Limpert, a graduate of Ohio University’s E.W. Scripps School of Journalism, will be creating digital content for PMP. She can be reached at 216-363-7933, or klimpert@northcoastmedia.net.

PMP, a North Coast Media brand, has been the editorial authority for the pest management industry since 1933.

CLEVELAND, Ohio — Oct. 9, 2015 — North Coast Media (NCM) continues to invest in digital with the promotions of two digital team members and the addition of another. The promotions of Joelle Harms and Jesse Malcmacher, as well as the hiring of Kelly Limpert, are a testament to the importance of new media and emerging technologies in publishing.

“North Coast Media has a talented digital team that works hand-in-hand with the sales and editorial teams to make sure we have the best multimedia and the best digital advertising options not just in B2B but in publishing as a whole,” said Bethany Chambers, digital operations manager.

Limpert joins the North Coast Media team as digital media content producer. She graduated from the Ohio University E. W. Scripps School of Journalism this spring and has had numerous internships writing B2B content for the web. Limpert is working from NCM’s Cleveland office; she can be reached at klimpert@northcoastmedia.net or (216) 363-7933.

Harms, who graduated from the Ohio University E. W. Scripps School of Journalism in 2013 and joined NCM that year, has been promoted to senior digital content producer. She will take the lead in training producers and associate editors in the digital realm, and will act as senior editor for web and enews content. This role was previously held by Diane Sofranec, who was promoted to managing editor of Pest Management Professional magazine.

Harms will continue in her day-to-day role as digital editor of GPS World, Geospatial Solutions, Golfdom and Athletic Turf. Meanwhile, Limpert will be responsible for creating content for Pest Management Professional and Landscape Management, and digital media content producer Allison Barwacz will be responsible for Pit & Quarry, Portable Plants & Equipment and LP Gas.

Malcmacher was named web developer/digital design specialist. A graduate of Bowling Green State University, Malcmacher will be working closely with the vice president of graphic design in setting design standards for the company’s 14 websites, 35 enewsletters and countless other digital properties.

“Joelle and Jesse stepped up as leaders of the digital department,” Chambers said, “and were already hard at work on these duties through their own initiative.”

Tag: Diane Sofranec

Pest Management Professional promotes two editors, hires digital content producer

North Coast Media ramps up digital department with promotions, hiring