North Coast Media ramps up digital department with promotions, hiring

CLEVELAND, Ohio — Oct. 9, 2015 — North Coast Media (NCM) continues to invest in digital with the promotions of two digital team members and the addition of another. The promotions of Joelle Harms and Jesse Malcmacher, as well as the hiring of Kelly Limpert, are a testament to the importance of new media and emerging technologies in publishing.

“North Coast Media has a talented digital team that works hand-in-hand with the sales and editorial teams to make sure we have the best multimedia and the best digital advertising options not just in B2B but in publishing as a whole,” said Bethany Chambers, digital operations manager.

Limpert joins the North Coast Media team as digital media content producer. She graduated from the Ohio University E. W. Scripps School of Journalism this spring and has had numerous internships writing B2B content for the web. Limpert is working from NCM’s Cleveland office; she can be reached at or (216) 363-7933.

Harms, who graduated from the Ohio University E. W. Scripps School of Journalism in 2013 and joined NCM that year, has been promoted to senior digital content producer. She will take the lead in training producers and associate editors in the digital realm, and will act as senior editor for web and enews content. This role was previously held by Diane Sofranec, who was promoted to managing editor of Pest Management Professional magazine.

Harms will continue in her day-to-day role as digital editor of GPS World, Geospatial Solutions, Golfdom and Athletic Turf.  Meanwhile, Limpert will be responsible for creating content for Pest Management Professional and Landscape Management, and digital media content producer Allison Barwacz will be responsible for Pit & Quarry, Portable Plants & Equipment and LP Gas.

Malcmacher was named web developer/digital design specialist. A graduate of Bowling Green State University, Malcmacher will be working closely with the vice president of graphic design in setting design standards for the company’s 14 websites, 35 enewsletters and countless other digital properties.

Joelle and Jesse stepped up as leaders of the digital department,” Chambers said, “and were already hard at work on these duties through their own initiative.”