Insights

Staff Book Review: The Wright Brothers

By: Darren Constantino | Pit & Quarry, Editor-in-Chief The Wright Brothers By David McCullough This is a great story about how these two Ohio brothers invented flight, and, along with their sister, achieved worldwide fame. Their attention to detail allowed them to rise above all competitors (no pun intended).

Sports in the workplace: Using familiar analogies

By Grant Gannon | Associate Editor, Golfdom In our youth, it seems most people are involved with sports in some capacity, but not everyone continues to pursue athletics growing up. Some people in the office who participated in sports but never got a shot at playing professionally might still enjoy using sports analogies while conducting business. To try and stave off possible confusion in the work place, here are the definitions of some sports analogies and their origins. “The ball’s...

8 Steps to a successful rebranding project

By Bill Roddy | Publisher, Landscape Management On Oct. 21, 2015, we celebrated one year since completing the rebrand and redesign of the Landscape Management brand. The year has passed in the blink of an eye. In looking back, it’s astonishing to see what we accomplished in the months leading up to the launch. However, in reviewing the notes and details, I quickly realize, the process made the project. I’m not saying there weren’t some long hours, stressful situations and times...

Make the most of your interview notes

By Kevin Yanik | Managing Editor, LP Gas, Pit & Quarry   As a business media writer, I often find myself poring over pages of transcripts from interviews I’ve done for upcoming stories. The transcripts sometimes stretch 20 pages long, because I make a habit to type every pertinent detail from conversations into my MacBook. Unfortunately, a 20-page transcript doesn’t easily translate into the 1,500-word feature story you were assigned to prepare for your print magazine. Twenty pages of notes...

Staff App Review: ABM Parking Services

By: Darren Constantino | Pit & Quarry, Editor-in-Chief The ABM Parking Services app includes comprehensive parking information including hours of operation, rates, entrance points and payment types. It helps you to find parking in Cleveland and many other cities.

Why not a webinar?

By Diane Sofranec | Managing Editor, Pest Management Professional Looking for a cost effective and relatively easy way to reach customers and potential customers? Consider hosting a webinar. A webinar is an online presentation viewers can watch at their convenience. In return, you receive the contact information of those in attendance. Webinars are a great way to share your targeted message with customers and potential customers. As an added bonus, including polls and a question-and-answer session allows you to quickly...