By Diane Sofranec | Managing Editor, Pest Management Professional
Looking for a cost effective and relatively easy way to reach customers and potential customers? Consider hosting a webinar.
A webinar is an online presentation viewers can watch at their convenience. In return, you receive the contact information of those in attendance.
Webinars are a great way to share your targeted message with customers and potential customers. As an added bonus, including polls and a question-and-answer session allows you to quickly learn what they think of your brand, product, or service.
A successful webinar will provide information and insight, or offer a solution to a problem. Choose your subject matter wisely. The goal of your webinar should be to help those who attend, not sell them a product.
Of course, you may deliver a product-centric webinar, but keep the focus on the problem the product solves, not the product. Keep in mind that readers want to know how to think, not what to buy. Rethink your presentation if it’s too sales oriented.
Consider focusing on a topic your customers and potential customers want to learn more about. Your attendance figures will reflect their interest in your subject.
Check Twitter, Facebook and other social media sources for ideas on a topic your customers and potential customers are talking about.
Consider using Interactive tools during your webinar because they help increase viewing time and improve retention of your content.
Polls, surveys and a live question-and-answer session will provide a personal connection to your brand, product, or service.
Polls will give you a feel for what attendees/readers are thinking about a product or issue.
Surveys will provide information you can use to make changes for your next webinar.
A question and answer session will address attendees’ concerns immediately. It’s will allow you to dispel misconceptions about an issue, or product or service.
Webinars are a great way to control the message for your brand, product, or service while helping or educating customers and potential customers. Your customers and potential customers will consider you a trusted resource if you offer a well-presented webinar on a subject that provides a solution to their problem.
If you’re interested in creating a webinar for your brand, product or service, please contact us here.
