NCM Expands Landscape Management Content Staff

CLEVELAND, Ohio — Sept. 14, 2018 — North Coast Media (NCM) is making significant content investments in its Landscape Management (LM) brand, including several staff additions and promotions.

Marty Whitford, a 25-year B2B publishing veteran, has been promoted to Editorial Director of LM. He also remains Publisher and Editorial Director of Pest Management Professional (PMP) and GPS World, and NCM’s Corporate Editorial Director. Whitford was Editor-in-Chief of LM from 2008 to 2010.

Seth Jones, an award-winning journalist with 19 years of turf-related editorial experience, has been promoted to Editor-in-Chief of LM. Over the years, Jones has interviewed numerous celebrities like President George H.W. Bush, Arnold Palmer and Yogi Berra, but Jones is most proud of his work interviewing turf professionals in New Orleans in the aftermath of Hurricane Katrina. Jones remains Editor-in-Chief and Associate Publisher of Golfdom, a brand he has led editorially since 2010.

LM’s content-creation team also welcomes two more editors:

  • NCM named Clara Richter Managing Editor of LM. Richter most recently served as Managing Editor of sister brand LP Gas.
  • Danielle Pesta becomes an LM Associate Editor. Pesta joined NCM in April 2018, after covering the turf market for four years. She most recently served as an NCM Content Marketing Producer and PMP Digital Editor.

Marisa Palmieri, who became Editor-in-Chief of LM in May 2012, has decided to work part time for LM so she can spend more time with her family. After LM’s December 2018 issue is complete, Palmieri will continue with LM as Special Projects Editor — focusing on special editorial projects, as well as editing and posting news.

“It’s an exciting time here,” said Kevin Stoltman, NCM President and CEO. “Our expanded Landscape Management team already is busy brainstorming new content ideas. As trustees of the market’s longest-serving B2B media brand, we pledge to help our loyal marketing partners and readers build their knowledge, relationships, revenues and margins.”

In addition to Whitford, Jones, Richter, Pesta, Palmieri, and new lead columnist Marty Grunder, CEO of Grunder Landscaping, LM’s editorial team will continue to include:

  • Abby Hart, who joined NCM in September 2017 as Managing Editor of LM and Golfdom, has been promoted to Senior Editor of both brands.
  • Sarah Webb, who joined LM in September 2017 as Associate Editor.
  • Kelly Limpert, who joined NCM in 2015, and remains LM’s Digital Editor.

LM’s sales staff continues to be led by Publisher Bill Roddy and Associate Publisher Craig MacGregor, and includes Account Managers Jake Goodman, Dan Hannan and Chloe Scoular.

LM’s primary mission is to provide equipment and technical information essential to helping landscape and lawn care professionals grow their businesses,” Roddy said. “The expansion of LM’s content-creation team underlines our commitment to delivering just that.”

About North Coast Media
North Coast Media, LLC. employs over 50 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media — from industry-leading print magazines, websites, email newsletters, social media and mobile solutions — to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM flagship brands include GolfdomGPS WorldLandscape ManagementLP GasPest Management Professional and Pit & Quarry. Ancillary brands include Athletic Turf NewsGeospatial SolutionsPortable Plants & Equipment and Truman’s Scientific Guide to Pest Management Operations.


Marty Whitford

Marty Whitford

Award-winning journalist Marty Whitford joined the company in 2004. He has served North Coast Media brands in edit and sales capacities. Whitford was appointed Publisher and Corporate Editorial Director in 2012. In 2021, he was promoted to Vice President of Content. Whitford graduated from Kent State University’s School of Journalism & Mass Communication in 1993. Prior to that, he served a four-year stint in the U.S. Navy. Whitford brings with him 30 years of experience in B2B integrated media.

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