North Coast Media, LLC

Pest Management Professional promotes two editors, hires digital content producer

CLEVELAND, Ohio — Oct. 13, 2015 — North Coast Media is pleased to announce two promotions and a new addition to the staff of Pest Management Professional (PMP).

Diane Sofranec has been named managing editor of PMP. She succeeds Heather Gooch, who has been promoted to editor of the magazine.

“Heather joined the magazine shortly after college in 1995 as an assistant editor, and stayed with us as managing editor until 2005,” recalls Marty Whitford, PMP’s publisher and editorial director. “She left to spend more time with her husband and two daughters, but still did a lot of behind-the-scenes editing and other freelance work for us. When she returned to the managing editor spot last January, we were thrilled to have Heather back on board full time. We look forward to her continued leadership in her new role as editor.”

Gooch, a Kent State University graduate, has won numerous awards from the American Society of Business Publication Editors (ASBPE) and The Press Club of Cleveland. She can be contacted at 330-321-9754, or hgooch@northcoastmedia.net.

“Diane has been a wonderful addition to our staff as digital editor, and she really was the ideal choice to slip into Heather’s managing editor role,” Whitford says of Sofranec. “She, Heather, Will [Nepper] and I agree that this is a four-star, ‘A-Team’ lineup in that there are more than 100 years of combined editorial experience in our team. It’s one of the most talented groups I’ve ever worked with.”

Sofranec, a graduate of Youngstown State University, has more than 20 years of experience in the B2B publishing industry. She joined North Coast Media in 2013 as a digital content producer, and during her time with the company, has had a hand in Landscape Management, Golfdom, LP Gas, Pit & Quarry, Portable Plants and Equipment, and PMP. Sofranec’s previous position in the digital media department has been filled by new hire Kelly Limpert. Sofranec can be contacted at 216-706-3793, or dsofranec@northcoastmedia.net.

Limpert joined North Coast Media’s digital team this summer. Limpert, a graduate of Ohio University’s E.W. Scripps School of Journalism, will be creating digital content for PMP. She can be reached at 216-363-7933, or klimpert@northcoastmedia.net.

PMP, a North Coast Media brand, has been the editorial authority for the pest management industry since 1933.

North Coast Media ramps up digital department with promotions, hiring

CLEVELAND, Ohio — Oct. 9, 2015 — North Coast Media (NCM) continues to invest in digital with the promotions of two digital team members and the addition of another. The promotions of Joelle Harms and Jesse Malcmacher, as well as the hiring of Kelly Limpert, are a testament to the importance of new media and emerging technologies in publishing.

“North Coast Media has a talented digital team that works hand-in-hand with the sales and editorial teams to make sure we have the best multimedia and the best digital advertising options not just in B2B but in publishing as a whole,” said Bethany Chambers, digital operations manager.

Limpert joins the North Coast Media team as digital media content producer. She graduated from the Ohio University E. W. Scripps School of Journalism this spring and has had numerous internships writing B2B content for the web. Limpert is working from NCM’s Cleveland office; she can be reached at klimpert@northcoastmedia.net or (216) 363-7933.

Harms, who graduated from the Ohio University E. W. Scripps School of Journalism in 2013 and joined NCM that year, has been promoted to senior digital content producer. She will take the lead in training producers and associate editors in the digital realm, and will act as senior editor for web and enews content. This role was previously held by Diane Sofranec, who was promoted to managing editor of Pest Management Professional magazine.

Harms will continue in her day-to-day role as digital editor of GPS World, Geospatial Solutions, Golfdom and Athletic Turf. Meanwhile, Limpert will be responsible for creating content for Pest Management Professional and Landscape Management, and digital media content producer Allison Barwacz will be responsible for Pit & Quarry, Portable Plants & Equipment and LP Gas.

Malcmacher was named web developer/digital design specialist. A graduate of Bowling Green State University, Malcmacher will be working closely with the vice president of graphic design in setting design standards for the company’s 14 websites, 35 enewsletters and countless other digital properties.

“Joelle and Jesse stepped up as leaders of the digital department,” Chambers said, “and were already hard at work on these duties through their own initiative.”

Staff App Review: Waze

By Michelle Mitchell

One of my favorite apps is Waze. Waze is a community-based traffic and navigation app. Drivers in your area share real-time traffic and road info, saving everyone time and gas money on their daily commute. I use the app often…saves me from potentially sitting in traffic…or even from potentially getting a ticket as the app, not only shows you when there is slow traffic or an accident, but also where police are sitting!

The Martian’s ingenuity is out of this world

By Tracy Cozzens | Managing Editor, GPS World magazine

Last year on my way home from the ION GNSS + Conference in Tampa, I spotted a bright orange book in the San Francisco airport. The Martian, by Andy Wier, is now a major motion picture.

The Martian explores how a lone astronaut struggles to survive long enough to be rescued from the Red Planet. Weir sets his story in the near future, and grounds it in real-world science. How can a man survive in a hostile environment far longer than the supplies left for him will hold out? What life-support systems can he engineer with the resources on hand?

From page one, I was plunged into a gripping adventure — sometimes on the edge of my seat, sometimes thinking about engineering and science in new ways. I found myself re-reading explanations for astronaut Mark Watney’s resourceful solutions (shades of MacGyver) to make sure I understood what he was attempting and how it might actually work. But Weir also infuses the story with tongue-in-cheek humor, so the story was never dry. It moves quickly, jumping between Watney’s situation on Mars and mission control back on Earth.

One sequence in the book describes Watney’s remarkable ingenuity in solving a navigation problem in a truly GPS-denied environment, with only the limited supplies he has on hand. I don’t want to spoil anything, but I will say that the solution includes old-school triangulation, with a few twists. With a fierce dust storm bearing down on him, Watney employs his knowledge of positioning, navigation and timing in an effort to aid his own rescue. This scene reminded me of how my magazine, GPS World, includes many location technologies because GPS, while still in our name, is far from the only solution.

Now The Martian is a major motion picture, with a cast of A-listers and starring Matt Damon as Watney, the futuristic Robinson Crusoe. While it’s easier to watch a two-hour movie, I suggest anyone who’s fascinated by the science in fiction pick up a copy of the novel that inspired it.

Palmieri promoted to editorial director

CLEVELAND, Ohio – Sept. 22, 2015 – North Coast Media is pleased to announce the promotion of Marisa Palmieri to Editorial Director.

Palmieri has been with North Coast Media since May 2012 and has played an integral role in the rebranding, repositioning and growth of Landscape Management, a publication she has worked on since the beginning of her time at NCM. She has worked in the B2B publishing industry since 2005, after graduating cum laude from Ohio University’s E.W. Scripps School of Journalism. Throughout her time in the industry, she has won numerous awards from the Turf & Ornamental Communicators Association, the Press Club of Cleveland and the American Society of Business Publication Editors .

“Marisa is a tremendous editor, leader and teammate,” said Marty Whitford, who will share editorial director duties with Palmieri. “Her well-earned promotion will benefit the readers and marketing partners of all NCM B2B media brands for years to come.”

Palmieri’s office is located in North Coast Media headquarters at 1360 East 9^th Street, Suite 1070, Cleveland, OH 44114. She can be reached at 216-706-3764 or mpalmieri@northcoastmedia.net.

Golfdom earns two ASBPE Azbee Awards

CLEVELAND, Ohio — August 18, 2015 — North Coast Media is happy to announce Golfdom magazine won two Heartland Region Azbee Awards from the American Society of Business Press Editors (ASBPE), a professional association for full-time and freelance editors, writers, art directors and designers. Golfdom received the awards at the 2015 Heartland Region Azbee Awards banquet in Cleveland on August 13.

Golfdom’s sister publications, Landscape Management (LM) and Pest Management Professional (PMP) also received awards from the organization, with LM winning four national awards and seven regional awards, and PMP winning two national and five regional awards.

Golfdom’s awards included the following:

Heartland Region Azbee Awards

Design, Opening Spread/Photo, Gold Medalist, “Driven to Distraction” (July 2014), Pete Seltzer, Seth Jones
Design, Front Cover – Illustration, Bronze Medalist, “The Golfdom Report” (January 2014), Pete Seltzer, Seth Jones

“It’s great to have Golfdom‘s work recognized by the American Society of Business Press Editors,” said Golfdom Editor-in-Chief Seth Jones. “North Coast Media is fortunate to have Pete Seltzer as its vice president of graphic design and production, and Golfdom is lucky to have Pete as its art director.”