With Notes, Links and More Resources (in PPTX format)
42 Content Marketing Risks—And How to Attack Them
Content Format Checklist: How many can you create?
For more information contact Bethany Chambers at bchambers@northcoastmedia.net.
CLEVELAND, Ohio — March 2, 2017 — North Coast Media (NCM) is pleased to announce the promotion of Bethany Chambers to Director of Audience Engagement and Joelle Harms to Digital Media Manager. NCM’s record digital media growth (revenue and portfolio), and emerging opportunities in content marketing and data/development, prompted the new staff structure and promotions.
Since joining NCM in 2012, Bethany has championed new product development and content strategy. Under her direction as Digital Media Manager, NCM and its brands have seen website page views and digital revenue more than double. In 2016, Bethany was honored by Folio magazine with its Top Women in Media Award.
In her newly created role, Bethany will oversee four NCM departments:
As NCM’S new Digital Media Manager, Joelle will report directly to Bethany. Joelle joined NCM in 2013, and has excelled in developing an editorial voice and producing engaging content for NCM’s online properties. Since advancing to senior digital media content producer last year, Joelle has mentored her NCM colleagues to several industry awards. In 2016, the American Society of Business Publication Editors (ASBPE) honored Joelle with its Young Leaders Scholarship, awarded annually to five of the country’s top business editors. In addition to overseeing NCM’s Digital Media Group, Joelle will continue to serve as digital editor for the company’s Pest Management Professional (PMP) group.
Please join us in congratulating Bethany and Joelle on their well-deserved promotions. Their business- and team-building skills, and their unwavering commitment to NCM and its customers, propel each of our B2B media brands daily.
About North Coast Media
North Coast Media, LLC. employs over 50 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media — from industry-leading print magazines, to websites and email newsletters, to social media and mobile solutions, to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM flagship brands include Golfdom, Landscape Management, Pest Management Professional, LP Gas, Pit & Quarry and GPS World. Ancillary brands include Portable Plants & Equipment, Geospatial Solutions, Athletic Turf News and Truman’s Scientific Guide to Pest Management Operations.
CLEVELAND — North Coast Media (NCM) is proud announce that its brands and staff combined to win 14 Azbee awards at the ASBPE Heartland Region banquet June 24 in Cleveland.
Launched in 1964 as the American Society of Business Press Editors, ASBPE is the professional association of editors, writers, art directors and designers in the business, trade and specialty publishing industry.
Heartland Region awards were selected from more than 1,200 entries from member states Indiana, Kentucky, Michigan, Ohio and West Virginia.
North Coast Media publications Golfdom, GPS World, Landscape Management, LP Gas and Pest Management Professional received awards, as did the company’s corporate website. (See below for the complete list)
Several of the regional finalists are also finalists for national awards, which will be announced July 21 at the Azbee Awards of Excellence Banquet during the ASBPE National Conference at The Poynter Institute in St. Petersburg, Florida.
NCM’s Joelle Harms will represent the company at the National Awards, where she is also being named a Young Leader.
The complete list of NCM brands and staff recognized includes:
Print, Original Research, Gold Medalist, “The Golfdom Report,” Seth Jones, Pete Seltzer and Grant Gannon
Design, Front Cover-Photo, Silver Medalist, “A Masterpiece of Minimalism,” Pete Seltzer and Seth Jones
Design, Opening Page/Spread-Illustration, Bronze Medalist, “Water, Water, Everywhere” (November 2015), Pete Seltzer
Design, Website Redesign, Bronze Medalist, GPSWorld.com, Jesse Malcmacher, Joelle Harms, Bethany Chambers and Pete Seltzer.
Print, Special Supplement, Gold Medalist, LM150, Marisa Palmieri, Dillon Stewart and Tracie Martinez
Print, How-To Article, Silver Medalist, “Step by Step: How to store pesticides,” Marisa Palmieri, Dillon Stewart and Tracie Martinez
Online, Social Media Presence, Silver Medalist, Landscape Management social media, Marisa Palmieri, Allison Barwacz and Dillon Stewart
Online, Web Feature Article, Silver Medalist, “The digital revolution and its impact on the propane industry,” Allison Barwacz
Print, Original Research, Bronze Medalist, “Concealed carry policy discussion,” Megan Smalley
Design, Website Design, Silver Medalist, NorthCoastMedia.net, Jesse Malcmacher, Joelle Harms, Bethany Chambers, Pete Seltzer and Steve Galperin
Design, Front Cover-Illustration, Silver Medalist, “PestTech 3.0” (December 2015), Leo Michael, Illustrator; Tracie Martinez, Marty Whitford and Heather Gooch
Print, Humorous/Fun Department, Silver Medalist, “Start-Up Diaries,” Pete Schopen, Contributor; Marty Whitford, Heather Gooch and Tracie Martinez
Design, Front Cover-Best Typographic Cover, Bronze Medalist, “2016 State of the Industry Survey” (November 2015), Tracie Martinez, Marty Whitford and Heather Gooch
CLEVELAND — North Coast Media (NCM) is proud to announce Senior Digital Media Content Producer Joelle Harms has been awarded a Young Leaders Scholarship from the American Society of Business Publications Editors’ (ASBPE) 2016 Azbee Awards of Excellence.
The Azbee Awards of Excellence program recognizes outstanding work in magazines, newsletters and digital media — websites, e-newsletters, digital magazines and blogs.
With the Young Leaders Scholarship, Harms will attend the ASBPE National Conference in July at The Poynter Institute in Tampa, Florida. The scholarship brings together five of the country’s top business editors under 30 to learn from each other and industry veterans.
“Joelle is a tough editor and a patient mentor who boosts the skills of everyone around her,” said NCM Digital Operations Manager Bethany Chambers. “She exhibits the kind of leadership-by-example that any team would be better for having — and we’re proud to be that team.”
Harms is responsible for developing the content voice and message for all aspects of NCM’s GPS World and Pest Management Professional brands.
In addition to writing and editing stories for web and e-news, shooting photos, producing videos and multimedia and managing social media accounts, she also edits content for digital media producers in the department and works closely with the technical team on development projects.
Under Harms’ direction, GPS World has seen a 13 percent increase in Facebook page likes, a 12 percent increase in Twitter followers, and striking growth on YouTube – a 122 percent increase in subscribers and a 147 percent increase in views over the course of a year. Harms authored the white paper “Social Media Best Practices for the B2B Industry” to share her experiences in social.
Harms regularly travels to national and international trade shows to report on new products and innovations, constantly posting engaging content. As a part of the trade show coverage, she records, edits and produces interviews with industry leaders, manufacturers and product innovators. Her videos from trade shows have appeared on other industry websites.
She has a B.S. in Journalism from Ohio University with a specialization in creative writing, and has been with NCM since November 2013.
CLEVELAND – April 20, 2016 – North Coast Media is proud to announce that Digital Operations Manager Bethany Chambers has been chosen as one of Folio magazine’s Top Women in Media awards honorees in the Rising Stars category.
The annual list is composed of the most influential women in media, and celebrates their creativity and accomplishments. Honorees are chosen for their demonstrated ability to “move their teams, brands, and companies forward, make strides in their respective markets, and create lasting impressions on their colleagues.”
Chambers and other winners from organizations including Bloomberg Media, Entertainment Weekly, ESPN The Magazine and Yahoo News will be honored during an awards luncheon at the Yale Club in New York City on Thursday, June 9, 2016.
“I am extremely proud of all that Bethany has achieved since joining the North Coast Media team. Thanks to her leadership and strategic vision, digital revenue and metrics have grown in every year of her tenure,” said Steve Galperin, North Coast Media’s vice president of finance & operations.
“Her vast knowledge and ease of explaining complex terminology to her peers has given the sales teams confidence to include Bethany on their sales calls. Her colleagues appreciate her ability to see things from all sides.”
Since joining North Coast Media in 2012, Chambers has championed new product development, content strategy and strong client relationships as the keys to boosting digital revenue.
Under her direction, the company and its brands have seen website page views grow 184 percent and digital revenue double.
Chambers and her team of five create and maintain all of the digital properties associated with the company’s six print publications, seven digital magazines, 22 websites and 23 unique e-newsletters – in addition to dozens of social media accounts and hundreds of e-blasts.
Prior to joining NCM, Chambers worked in the media industry in a variety of roles, from B2B digital editor to newspaper reporter and expert panelist for a local TV news program. Chambers has a bachelor’s degree in business from Duquesne University and a master’s degree in journalism with an emphasis in interactive publishing from Northwestern University’s Medill School. She has won numerous awards for her writing and reporting and is a National Press Club fellow.
Gen. Michael V. Hayden, former director of the Central Intelligence Agency (CIA), recently released an insider’s look at national security in the form of the 400-page career retrospective “Playing to the Edge: American Intelligence in the Age of Terror.”
The book, which Hayden says can’t be deemed a tell-all what with some of his favorite parts redacted, offers a glimpse of U.S. diplomatic relations with other countries and Hayden’s experience as the director of the National Security Agency (NSA) in the wake of the Sept. 11 terrorist attacks.
What’s most surprising in the book, though, is just how much like the average American working experience the CIA is.
Last week I had the chance to hear Hayden speak at Duquesne University (our shared alma mater) in Pittsburgh, Pennsylvania, about his book and came up with these seven tips we can all apply to our jobs.
Just after taking the helm at the NSA in early 2000, America was without signal intelligence for 72 hours. But with a blizzard hitting the East Coast and people stuck at home, it didn’t make the news cycle—which gave the agency a chance to make some much needed improvements.
The moral of this story (other than how scary it is to think this happened) is that if you suffer a career setback, you don’t need to broadcast it.
On the failure of the media to fully vet Bush administration claims that Saddam Hussein was buying uranium in Africa to build weapons of mass destruction, Hayden says the media was too credulous and called it a “clear swing and a miss.”
As Pulitzer Prize-winning intelligence reporter Joby Warrick, who spoke with Hayden at Duquesne, says of other journalists post-9/11: “They were skeptical of my skepticism.”
In hindsight, it’s clear that journalists, security officials, politicians—all of us—must continue to seek the truth and look past the easy answers.
After Sept. 11, Hayden says President Bush asked “Is there anything more you can do?” to identify the terrorists responsible. When Hayden responded that there was nothing more within his authority he recalls being told, “That’s not what I asked.”
So the next time you find yourself between a rock and a hard place with demands from your boss, employees, coworkers or clients, find a Plan B that’s as amenable as possible to the stakeholders involved. And keep in mind: Everybody has been there. Even the head of the CIA.
Hayden says one of his biggest career regrets is that he failed to garner consensus from Congress during his tenure.
Each time you roll your eyes at another interdepartmental meeting request, remember: You don’t want a failure to communicate to be a lasting legacy that haunts your retirement.
Hayden and Warrick agree that they anticipated there would be widespread negative reaction to the CIA’s drone surveillance program before it became public, but it was “pretty popular as it turned out.”
If you have an idea to propose to your boss or clients and you’ve stalled thinking it’s too radical or sure to be rejected, stop assuming and start taking action.
To quote Hayden: “There are no easy answers. When the phone rings at 2 a.m. … this not an invitation to be conservative. If you’re conservative, you could end up with a worse outcome.”
Just be glad your phone doesn’t usually ring at 2 a.m.—and when it’s 2 p.m. approach your job with boldness and confidence.
Hayden’s intelligence career was punctuated by significant disasters and roiling international conflict, but throughout it all he says he continued to follow the same morals and principles he’d always had, many of which he credited to his Catholic upbringing.
You may be disappointed to learn that the CIA isn’t as you see on TV (or as Hayden joked, he “never once met Jack Bauer or bumped into Jason Bourne or even saw Jack Ryan.”) but you can find some comfort knowing that some challenges are inherent to career advancement in any field that you choose.
Chambers graduated from Duquesne University’s A.J. Palumbo School of Business Administration in 2007, the same year Hayden spoke at commencement—which you can read about in Chapter 13 of his book.
