Tabatha Jeter
Director of Research and Data
Tabatha received her MS in Data Science & Analytics, as well as her BS in Agriculture Journalism, from the University of Missouri-Columbia. She was most recently Senior Director, Data Science Solutions at Farm Journal, where she successfully leveraged data to deliver actionable insights for clients. She brings deep expertise in strategic management, project oversight, and aligning data-driven solutions with business goals. Tabatha oversees NCM’s research and data initiatives, guiding the utilization of advanced analytics to drive results and turn data into strategic advantages, ensuring actionable insights to guide editorial, sales, and marketing efforts.
