CLEVELAND — March 24, 2016 — Celebrating it’s 100th year of covering the aggregates industry, Pit & Quarry today announced a new look for its magazine, website, newsletters and overall branding. In addition to aesthetic changes, the publication made a number of updates to the way content is organized and presented.
The redesign followed an extensive research campaign that included focus groups and reader surveys, as well as input from the company’s design, editorial, digital and sales teams. The launch of the new look was timed to coincide with Pit & Quarry’s presence at the 2016 AGG1 Aggregates Academy & Expo in Nashville, Tenn.
“Our 100th anniversary served as an ideal time to take a step back and analyze what we are as a brand, including the magazine, digital media and events,” says Pit & Quarry Group Publisher Rob Fulop. “Remaining the same is easy. But we challenged ourselves to take an introspective look. We needed to ensure we’re still delivering essential content that meets the changing needs of our audience.”
The new design features a modernized logo and an overall grittier look inside the magazine.
Content changes include an Up to Speed news page at the front of the book with quick-read items on important industry happenings — and an expanded new products section that is now called Cutting Edge. Additionally, all news and features are now categorized into one of four sections — Tech, Business, Safety and Events.
Popular content has been retained, including featured columns by Mike Heenan, David Chereb and George Reddin, as well as the historic photos at the back of the magazine — now called A Look Back.
Pit & Quarry is published by North Coast Media, LLC (NCM), the largest B2B publishing company headquartered in Cleveland. NCM’s flagship brands include LP Gas, Pit & Quarry, GPS World, Pest Management Professional, Landscape Management (LM) and Golfdom. Ancillary brands include Portable Plants & Equipment (PP&E), Geospatial Solutions, Athletic Turf News and Truman’s Scientific Guide to Pest Management Operations, and a host of other leading industry reference books.
