NCM’s Joelle Harms named top young leader by ASBPE


CLEVELAND — North Coast Media (NCM) is proud to announce Senior Digital Media Content Producer Joelle Harms has been awarded a Young Leaders Scholarship from the American Society of Business Publications Editors’ (ASBPE) 2016 Azbee Awards of Excellence.

harms_jRThe Azbee Awards of Excellence program recognizes outstanding work in magazines, newsletters and digital media — websites, e-newsletters, digital magazines and blogs.

With the Young Leaders Scholarship, Harms will attend the ASBPE National Conference in July at The Poynter Institute in Tampa, Florida. The scholarship brings together five of the country’s top business editors under 30 to learn from each other and industry veterans.

“Joelle is a tough editor and a patient mentor who boosts the skills of everyone around her,” said NCM Digital Operations Manager Bethany Chambers. “She exhibits the kind of leadership-by-example that any team would be better for having — and we’re proud to be that team.”

Harms is responsible for developing the content voice and message for all aspects of NCM’s GPS World and Pest Management Professional brands.

In addition to writing and editing stories for web and e-news, shooting photos, producing videos and multimedia and managing social media accounts, she also edits content for digital media producers in the department and works closely with the technical team on development projects.

Under Harms’ direction, GPS World has seen a 13 percent increase in Facebook page likes, a 12 percent increase in Twitter followers, and striking growth on YouTube – a 122 percent increase in subscribers and a 147 percent increase in views over the course of a year. Harms authored the white paper “Social Media Best Practices for the B2B Industry” to share her experiences in social.

Harms regularly travels to national and international trade shows to report on new products and innovations, constantly posting engaging content. As a part of the trade show coverage, she records, edits and produces interviews with industry leaders, manufacturers and product innovators. Her videos from trade shows have appeared on other industry websites.

She has a B.S. in Journalism from Ohio University with a specialization in creative writing, and has been with NCM since November 2013.