Insights

Why the Iowa caucuses don’t matter

  By Bethany Chambers | Digital Operations Manager   If you believe the headlines today, the Iowa caucuses matter now more than ever since elections are decided based on consensus opinion measured by the second via social media. But the fact remains: We don’t elect our 45th President of the United States until Tuesday, Nov. 8. And nine months is a long time from now. The average voter has a pain point—that one thing that our new president must improve—and they...

6 blockbuster films worth exploring

By Kevin Yanik, Senior Editor I spent several off-days over the holidays and the past couple weekends at the movies checking out the latest flicks Hollywood has to offer. Most of my movie experiences were good ones and films I’d highly recommend. Here’s a breakdown of six movies I saw over the last few weeks: “13 Hours: The Secret Soldiers of Benghazi” This emotionally gripping film tells an apolitical story of the Sept. 11, 2012, terrorist attacks on U.S. compounds...

Components of a great résumé

By Joelle Harms, Senior Digital Media Content Producer   It’s most important to set yourself apart form other applicants. You both will most likely have similar backgrounds, so use the tips below to make yourself stand out. Writing style and appearance play a large role in an employer picking your résumé out of a pool of applicants. For jobs you currently hold, use active words like “analyze” and “train” as opposed to “analyzed” and “trained” for jobs you have previously held. Tailor the description of your...

5 ways to use social media for page view optimization

By Allison Barwacz | Digital Media Content Producer There’s no doubt that social media is an efficient outlet for news dissemination. And why not? Platforms like Facebook, Twitter and Instagram are easy to use, inexpensive (if not free) and connect you to a lot of people. Social media encourages conversation, rather than stifling it, and doesn’t present any limitations. That’s why it’s an important tool for generating page views, whether you’re a personal blogger, magazine writer or social media manager....

Things to know when media planning

By Scott Gebler, Marketing Manager Know Your Audience. Before you can find the best channels to reach your audience, you have to know exactly who they are.  Sit down internally (or with your client) and assess your audience down to the last detail. What are their demographics? Where are they physically located? If you’re B2B, what industry or industries are they in? What kinds of companies do they work for? What are their specific job titles? Write everything down, condense...

An open letter from Cleveland Browns fans to St. Louis Rams fans

  By Bethany Chambers | Digital Operations Manager   Dear Rams Fans, Go ahead, let it out. You feel hurt. You’ve been betrayed. Your team is moving for sunnier pastures and warmer waters. Forget all the history you have, The Greatest Show on Turf, the Super Bowl victory, the agony at the feet of Adam Vinatieri. The logo you once wore with pride — “This is my team.” — now means something much worse, a symbol of a traitorous owner who...