Insights

5 crucial tips for interviewers

By Kevin Yanik, Managing Editor This is part two of a two-part series on interviews. The first part of this series covers preparing to be interviewed, and the second part focuses on conducting a thorough interview.   Interviewing sources and job candidates is a regular part of my job as a journalist and a magazine editor at North Coast Media. Conducting an interview may seem simple. You ask questions and receive answers. But the gig isn’t as simple as it...

5 crucial tips for being interviewed

By Allison Barwacz, Digital Media Content Producer This is part one of a two-part series on interviews. The first part of this series covers preparing to be interviewed, and the second part focuses on conducting a thorough interview. 1. Create a portfolio Be sure to assemble all of your best work — including your resume, writing samples, references or whatever other materials apply to the position — in a portfolio case. Keeping your best work organized in a portfolio case...

‘Controversial’ NFL press conference question stirs debate about reporter roles

By Kevin Yanik, Managing Editor NFL legend Peyton Manning retired the other day. His retirement press conference in Denver was largely a joyous occasion, as Manning reflected on his 18-year career in the league. The occasion wasn’t all joyous, though, as USA Today reporter Lindsay Jones asked the “squeaky-clean” Manning about a sexual assault allegation stemming from his days as a quarterback at the University of Tennessee. Manning answered the question with a few deflecting remarks, and the presser steered...

How to network like a pro

By Joelle Harms | Senior Digital Media Content Producer Networking is a common approach to expanding a career, or finding one, but walking into a room of people you don’t know in a professional setting can be daunting. Yeah, they can be awkward, but I highly suggest taking advantage of networking events. You never know when you could be in a situation where you need a new job, need help with your job or need to help someone else with a job,...

“Reports of my death have been greatly exaggerated.” – Print

By Scott Gebler, Marketing Manager   As a publishing company, we’ve heard it for a number of years, and still do even today: traditional print is dying or dead. With the rise of the Internet and digital media, people treated it as if there were two sides to a scale: If more people are getting their news and information online, then fewer must be using print. So the myth grew. But we knew otherwise. We see it in the year-over-year...

5 ideas to create a more engaging media event

By Kelly Limpert, Digital Media Content Producer Whether you’re planning an event for a small crowd or you’re gearing up to create the party of the century, the guest experience must be considered at every step along the way. It may seem obvious, but it’s easy to get wrapped up in your own message, goals and branding when you start to plan an event. Event success isn’t only measured in attendance, but in overall engagement. Recently I attended an educational...