Insights

Why social media trends should matter to B2B marketers

‘Glomming on’ isn’t just for those in B2C anymore By Bethany Chambers | Digital Operations Manager If you can’t tell a #TBT from a #TT on your social media feeds, it’s time to read up. Where trending topics were once a hallmark reserved for business-to-consumer (B2C) messaging, they’re now just as important for business-to-business (B2B) marketers. To be clear, trending topics still have greater prevalence in the B2C space, where going viral and getting the attention of brand influencers are...

Utilizing Your Business Card

By Hillary Morgan | Digital Media Intern Even in today’s digitally driven world, the business card remains the simplest, most powerful marketing tool you can use when meeting potential business connections in person. According to Melissa Stanger of Business Insider, “your business card isn’t just a calling card, it’s a snapshot of your brand.” This makes business cards extremely important when making your first impression. It can be difficult to know what to include, what not to include, and how...

Terror is no match for information

By Bethany Chambers | Digital Operations Manager Terror struck the world this weekend. It struck first in the form of bombings and shootings and, then in the unknown — the fear of what could be next. But terror is no match for information. In the midst of the attacks, those closest to it bore witness on Facebook and Twitter in real time, many of those in imminent danger alerted to it via second-by-second updates from international news media and individuals...

Email Etiquette 101

By Hillary Morgan | Digital Media Intern In a world full of emojis and abbreviations, it can be difficult to remember how to write a professional email. We spend so much time sending smiley faces to our friends that when it comes time to send an important email to the boss, it can be challenging to remember not to laugh out loud. Making mistakes like that, or accidentally forwarding a personal email to the entire department, can cause us to...

Staff App Review: Liftmaster MyQ App

By Steve Galperin | VP of Finance and Operations Has this every happened to you? You pull out of your driveway and as you are halfway through your drive, you think to yourself did I remember to close the garage? Well problem solved with the Liftmaster MyQ App. Now you can confirm you closed the garage by pulling up the app and visually verifying that it is closed. You can open or close your garage door from anywhere via your...

Resume Font Choice: Does It Matter?

By Hillary Morgan | Digital Media Intern Where you went to school. Past career experience. Volunteer work. These are all extremely important aspects of any good resume, but is font type just as important? According to CreativeBloq, “a resume is a reflection of your disposition and persona, and the recipient will be scanning it, consciously or not, for elements that distinguish your resume from the other hundreds they have to wade through.” They suggest that font choice can be used...