Insights

Don’t sacrifice design — or impressions

By Allison Barwacz | Digital Media Content Producer The perfect design isn’t always easy to create. And it can’t be constructed in five minutes. When you’re in a time crunch, sometimes you have to prioritize your duties. But that doesn’t mean you need to sacrifice your design. This is where Canva comes in. Canva is a graphic design platform. Sure, there are a number of design programs out there, such as Photoshop, but here’s the kicker: It doesn’t require any...

Monday Night finish epitomizes Cleveland Browns football

  By Kevin Yanik | Managing Editor, LP Gas/Pit & Quarry   Only the Cleveland Browns can line up for a game-winning play and find a way to lose on the very same play. That’s how this week’s Monday Night Football matchup between the Browns and Baltimore Ravens went down on the lakefront. The Browns lined up for a game-winning 51-yard field goal attempt with a few seconds to spare. In Browns fashion, the kick was blocked and scooped up...

5 dos and don’ts of social media

By Joelle Harms | Senior Digital Editor, North Coast Media Social media is a blessing and a curse. Promoting valuable and relevant content through personal, professional social media channels — Twitter, LinkedIn, Facebook and others — will help drive traffic to you or your company’s website, increase demand for your content and raise your visibility. “Social media was once thought of as a mere pastime for teenage procrastinators,” writes Sports Marketing Surveys in a blog post. “It then developed into...

Top 10 social media guidelines every company needs

By Diane Sofranec | Managing Editor, Pest Management Professional If your company has a presence on social media, guidelines for what your employees post will help reduce the likelihood a legal or public relations nightmare will occur. Even if you’re not the owner of a restaurant chain that has its share of workers behaving badly, having a plan in place will ensure employees know what is and is not acceptable behavior when using such sites as Facebook, Twitter, LinkedIn and...

Friday Favorites: Pit & Quarry

Best of 2015, as picked by the editors The issue: Pit & Quarry, August 2015 Selected by: Editor-in-chief Darren Constantino If I have to pick one, I’d say it’s the August Pit & Quarry, with its focus on Technology. The cover story was on the use of drones, which was something very different for us. Also, Managing Editor Kevin Yanik did an interesting feature on load scanning, and we had a story called “Virtual Reality,” about aggregate-plant simulation software. It...

The perfect gift, in 3 easy questions

By Bethany Chambers | Digital Operations Manager Everyone who knows me will tell you: I love to give gifts. I like it even more than receiving them, which is really saying something when you consider that I keep a running Christmas wish list year-round, and I know exactly what remains from last year. (Yes, it’s cats. I’m a cat person, to paraphrase a Wal-Mart commercial.) I’m not the kind of person who can squirrel away gifts for the holidays; that...