Why the Iowa caucuses don’t matter

By Bethany Chambers | Digital Operations Manager If you believe the headlines today, the Iowa caucuses matter now more than ever since elections are decided based on consensus opinion measured by the second via social media. But the fact...

6 blockbuster films worth exploring

By Kevin Yanik, Senior Editor I spent several off-days over the holidays and the past couple weekends at the movies checking out the latest flicks Hollywood has to offer. Most of my movie experiences were good ones and films I’d...

Components of a great résumé

By Joelle Harms, Senior Digital Media Content Producer It’s most important to set yourself apart form other applicants. You both will most likely have similar backgrounds, so use the tips below to make yourself stand out. Writing style and appearance play a...

5 ways to use social media for page view optimization

By Allison Barwacz | Digital Media Content Producer There’s no doubt that social media is an efficient outlet for news dissemination. And why not? Platforms like Facebook, Twitter and Instagram are easy to use, inexpensive (if not free) and connect...

Things to know when media planning

By Scott Gebler, Marketing Manager Know Your Audience. Before you can find the best channels to reach your audience, you have to know exactly who they are. Sit down internally (or with your client) and assess your audience down to...

An open letter from Cleveland Browns fans to St. Louis Rams fans

By Bethany Chambers | Digital Operations Manager Dear Rams Fans, Go ahead, let it out. You feel hurt. You’ve been betrayed. Your team is moving for sunnier pastures and warmer waters. Forget all the history you have, The Greatest...