How to develop an audience engagement strategy that works

By Allison Barwacz, Digital Media Content Producer Audience engagement goes beyond simply sharing an article, media or photo on social media. It involves creating a post that’s compelling enough to get your audience to interact with it. More importantly, it’s...

Outside the box: Benefiting from consumer-generated content

By Allison Barwacz, Digital Media Content Producer Not all of your content has to be created by you. Lego customers produce 20 times the amount of social media content posted by the company’s social media team itself, said Lars Silberbauer,...

Crack the code: B2B media ethics

By Joelle Harms, Senior Digital Media Content Producer In the world of business-to-business (B2B) media, ethics are a bit complicated. As an American Society of Business Publication Editors (ASBPE) 2016 Young Leader Scholarship recipient, I made the trip to...

How to make a good impression while dining for work

By Diane Sofranec, Managing Editor At some point during your professional career, you will be invited to dine with your boss or an important client — or both. Don’t make the mistake of thinking a business dinner or lunch...

3 lessons learned from the Republican National Convention if you work in downtown Cleveland

By Bethany Chambers, Digital Operations Manager A few months ago I wrote a blog about what those of us who work in Cleveland could expect from the 2016 Republican National Convention. Although a lot of questions were unanswered at that point,...

Top takeaways from the Cavs’ social media strategy

By Allison Barwacz, Digital Media Content Producer The Cleveland Cavaliers becoming NBA champions for the first time in franchise history gave Cleveland a spotlight it’s been yearning for since LeBron James first joined the team in 2003. Cleveland’s first major...