What it’s like to be an intern in B2B media

By Jackie Petre

As a newcomer to the wonderful world of athletic turf — or any turf, really — it was quite an adventure attending my first turf event this week, the Ohio Sports Turf Managers Association’s (STMA’s) annual Summer Field Day.

Let me start off by explaining that I am a college student majoring in journalism and working as Athletic Turf’s digital media intern this summer. This is now my second week on the job and my first time attending a turf event; therefore, I had no prior knowledge about turf specifics.

Because this year’s Field Day event was held in Cleveland, I had the opportunity to spend June 24 touring the Cleveland Browns’ practice facility in Berea, Ohio, and First Energy Stadium downtown. Not bad for my second week as an intern.

The day started out with a drive to the practice facility where we listened to three speakers discuss various topics related to turfgrass. What I thought was going to be a lengthy talk about how to maintain football fields and what kind of grass is best for different climates actually turned out to be an extremely informative lecture series, which I surprisingly learned a lot from.

Thanks to the first speaker, Joe Rimelspach, who is the program specialist at Ohio State University’s department of plant pathology, I learned about various turfgrass diseases and how to treat them. Who knew that gray leaf spot is a disease that commonly affects various types of ryegrass and is often undetected because it mimics grass dying from lack of water? Probably a fair amount of people in the room knew this already, but as a college student studying journalism, I had no clue.

FieldDay7
First Energy Stadium welcomed the sports turf managers (and myself). Photo: Jackie Petre

The next speaker was Beth Guertal, alumni professor at Auburn University’s college of agriculture. Guertal taught us about the importance of proper aeration of soil and capillary movement of water through soil layers, among other things. She made me realize there is so much more to this industry than just planting grass and maintaining athletic fields. So thank you, Beth Guertal, for teaching me how much hard work all the sports turf managers out there do.

The last speaker was Chris Ecton, sports turf manager for the Pittsburgh Steelers. Ecton had some pretty interesting stories about how he keeps the stadium field up to NFL standards after other events use the turf for concerts, soccer games and even movie sets. Fun fact: the scene in The Dark Knight Rises where the Gotham City football stadium is blown up was filmed at Heinz Stadium and Ecton had a hand in prepping the turf before and after the fake explosions.

After the speakers wrapped up, we took a lunch break on the outdoor practice field and were able to walk around on it. We toured the equipment shed and got an inside look at the tractors, mowers and other equipment that keep the Browns’ practice field in the pristine condition it was in. Then, we headed to the buses for the event everyone had been eagerly awaiting — the tour of First Energy Stadium.

I learned a lot from this year’s Field Day event. Thanks STMA! Photo: Joelle Harms
I learned a lot from this year’s Field Day event. Thanks STMA!
Photo: Joelle Harms

Walking onto a football field used by the Cleveland Browns, and other NFL teams, since I’m not a Browns fan, was quite an exhilarating moment. It was cool to get an opportunity like this that most people only dream about. While at the stadium, we got a tour of the field equipment room, learned about the methodical heating system under the field, stopped in the media room and got an exclusive tour of the Browns locker room. I will say that the locker room was about to be renovated, so it was not as glamorous as one might think, but it was still pretty neat to see. Finally, the day ended with a Q&A session on the field before we headed back to the practice facility to go home.

All in all, the Ohio STMA Field Day was an enlightening and engaging experience, which I’m glad I was able to attend. I may not be a Cleveland Browns fan (go Broncos!), but I can say that I am now a fan of all you sports turf managers out there and the hard work you do.

Thank you for teaching me a little bit about the importance of proper turf management. I think it’s safe to say that after the Field Day event, this 21-year-old journalist is now the head turf expert of her family.

Kevin Stoltman

Kevin Stoltman
President & CEO


In his 20 years of B2B sales and management experience, Kevin Stoltman has specialized in devising winning strategies for advertising partners while inspiring his employees to do the same. Kevin founded North Coast Media in 2012 after serving as vice president of sales and marketing for the industrial and specialty group of Questex Media Group. Six of the nine iconic brands now owned by NCM have been under Kevin’s leadership for more than 15 years. Prior to joining Questex, Kevin spent five years in sales roles for Meister Publishing’s nursery and specialty ag publications. Kevin has a bachelor’s degree in political science from the University of Toledo.

Michelle Mitchell has been named International Account Manager

CLEVELAND, Ohio — April 6, 2015 — North Coast Media (NCM) announced today that Michelle Mitchell has been named International Account Manager of GPS World magazine, its website, targeted enewsletters, a geographic information systems counterpart Geospatial Solutions, and other B2B communications vehicles supporting the international positioning, navigation, timing, and mapping industries.

“Michelle has worked with the GPS World team, among several others at NCM, for several years, crafting our marketing messages and promotional materials. She knows the GNSS industry and the players,” said Group Publisher Alan Cameron. “I am delighted that we and all our customers will now benefit from her full-time attention.”

Mitchell was previously marketing director for North Coast Media working closely with all its brands including GPS World and Geospatial Solutions on a variety of sales and marketing initiatives. She has nearly 20 years of experience in the B2B media environment, having worked previously for Advanstar Communications and Questex Media. Mitchell holds a Bachelor of Arts degree in Communications from The University of Toledo.

Mitchell’s office is based at the North Coast Media headquarters at 1360 East 9th Street, Suite 1070, Cleveland, OH 44114. She can be reached at 216-363-7922 or mmitchell@northcoastmedia.net.

Click here to view the GPS World Media kit.


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