North Coast Media’s Leyna Chovan wins Folio: Rising Star Award

CLEVELAND – October 9, 2018 – North Coast Media (NCM) is proud to announce digital data analyst Leyna Chovan won a Rising Star Award at the annual Folio: Show at the Hilton Midtown in New York City this week.

Leyna Chovan Rising Star
Leyna Chovan

The awards honored 40 up-and-coming publishing professionals who are “making their mark and disrupting the status quo of magazine media.” Chovan joined winners from PGA Magazine, Bloomberg Media Group, CBS Interactive, the American Chemical Society and other notable publishers. All of the honorees were asked to give a creative, five-word speech that answered the question: “What makes you excited to go to work?”

With an answer that had the ballroom crowd of 150 laughing, Chovan’s speech touted a key benefit of working at NCM: “My boss brings donuts sometimes.”

Chovan brings that same sense of humor to her role as digital data analyst, which she has held since October 2016. NCM’s 200 monthly digital advertisers count on Chovan’s reports to optimize and enhance their digital marketing campaigns. She also oversees compilation of the Brand Engagement Audience Research (BEAR) reports that provide the top 150 advertisers a holistic view of their paid and earned media mentions with NCM.

Chovan’s implementation of data analysis processes — combined with her resolute efforts to train internal teams — have positioned NCM as a leader in data services.

“Leyna’s a natural born teacher, and her training sessions have been as useful as the analysis itself. The numbers are nothing if you can’t tell a story with them, and Leyna’s journalism background gives her a unique perspective,” says Bethany Chambers, NCM director of audience engagement. “We look forward to seeing what Leyna does next.”

Formerly a TV news producer, Chovan holds a bachelor’s degree in broadcasting from Marietta College and a master’s in communication from the University of Akron.


About North Coast Media
North Coast Media, LLC. employs over 50 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media — from industry-leading print magazines, websites, email newsletters, social media and mobile solutions — to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM flagship brands include GolfdomGPS WorldLandscape ManagementLP GasPest Management Professional and Pit & Quarry. Ancillary brands include Athletic Turf NewsGeospatial SolutionsPortable Plants & Equipment and Truman’s Scientific Guide to Pest Management Operations.

NCM Expands Landscape Management Content Staff

CLEVELAND, Ohio — Sept. 14, 2018 — North Coast Media (NCM) is making significant content investments in its Landscape Management (LM) brand, including several staff additions and promotions.

Marty Whitford, a 25-year B2B publishing veteran, has been promoted to Editorial Director of LM. He also remains Publisher and Editorial Director of Pest Management Professional (PMP) and GPS World, and NCM’s Corporate Editorial Director. Whitford was Editor-in-Chief of LM from 2008 to 2010.

Seth Jones, an award-winning journalist with 19 years of turf-related editorial experience, has been promoted to Editor-in-Chief of LM. Over the years, Jones has interviewed numerous celebrities like President George H.W. Bush, Arnold Palmer and Yogi Berra, but Jones is most proud of his work interviewing turf professionals in New Orleans in the aftermath of Hurricane Katrina. Jones remains Editor-in-Chief and Associate Publisher of Golfdom, a brand he has led editorially since 2010.

LM’s content-creation team also welcomes two more editors:

  • NCM named Clara Richter Managing Editor of LM. Richter most recently served as Managing Editor of sister brand LP Gas.
  • Danielle Pesta becomes an LM Associate Editor. Pesta joined NCM in April 2018, after covering the turf market for four years. She most recently served as an NCM Content Marketing Producer and PMP Digital Editor.

Marisa Palmieri, who became Editor-in-Chief of LM in May 2012, has decided to work part time for LM so she can spend more time with her family. After LM’s December 2018 issue is complete, Palmieri will continue with LM as Special Projects Editor — focusing on special editorial projects, as well as editing and posting news.

“It’s an exciting time here,” said Kevin Stoltman, NCM President and CEO. “Our expanded Landscape Management team already is busy brainstorming new content ideas. As trustees of the market’s longest-serving B2B media brand, we pledge to help our loyal marketing partners and readers build their knowledge, relationships, revenues and margins.”

In addition to Whitford, Jones, Richter, Pesta, Palmieri, and new lead columnist Marty Grunder, CEO of Grunder Landscaping, LM’s editorial team will continue to include:

  • Abby Hart, who joined NCM in September 2017 as Managing Editor of LM and Golfdom, has been promoted to Senior Editor of both brands.
  • Sarah Webb, who joined LM in September 2017 as Associate Editor.
  • Kelly Limpert, who joined NCM in 2015, and remains LM’s Digital Editor.

LM’s sales staff continues to be led by Publisher Bill Roddy and Associate Publisher Craig MacGregor, and includes Account Managers Jake Goodman, Dan Hannan and Chloe Scoular.

LM’s primary mission is to provide equipment and technical information essential to helping landscape and lawn care professionals grow their businesses,” Roddy said. “The expansion of LM’s content-creation team underlines our commitment to delivering just that.”


About North Coast Media
North Coast Media, LLC. employs over 50 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media — from industry-leading print magazines, websites, email newsletters, social media and mobile solutions — to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM flagship brands include GolfdomGPS WorldLandscape ManagementLP GasPest Management Professional and Pit & Quarry. Ancillary brands include Athletic Turf NewsGeospatial SolutionsPortable Plants & Equipment and Truman’s Scientific Guide to Pest Management Operations.

 

Donut tasting and panel? Donut mind if I do!

Cleveland is in the midst of a food renaissance and revolution. People are constantly seeking out new restaurants that fit their lifestyle. One of the newer trends in Cleveland is the donut craze.

Engage! Cleveland organized a donut tasting panel during Young Professionals Week June 27, featuring five donut shops located in or near Cleveland. Big Mouth Donuts hosted this popular event that had me thinking, “Donut mind if I do!”

The event featured:

Engage! Cleveland serves as a hub for young professionals in Cleveland to connect and share their stories through organized events such as the donut tasting and panel. The purpose of Young Professionals Week is to allow the city’s young and working adults to explore what Cleveland has to offer and network with community leaders.

Each shop has its own unique story, but there was one thing they all have in common – a love for donuts. Donuts are literally life for these business owners. They are the first and last thing they think about each day. These shop owners recognize that Cleveland is changing and people are looking to explore the city now more than ever before. They see the value of walking into a donut shop and the joy of choosing their very own donut.

Katie Flesher from Peace, Love, & Little Donuts sees that the demand for donuts has expanded outside of breakfast to all times of the day. People walk in during the morning through late hours of the evening asking for donuts. She mentioned how adults are turning to donuts at their wedding rather than more traditional desserts, such as cakes or cupcakes.

Brewnuts dove even deeper into the trends of Clevelanders by incorporating beer into their customers’ donut experience. At Brewnuts, you can order a beer or a cocktail to enjoy with your treat. Some of the donuts even have beer in the batter. This business took two things that Cleveland loves and combined them to create a popular destination for young adults. Taking risks and jumping into a new market like Brewnuts owner Shelley Pippin, ultimately led to her success. Pippin expresses how she feels about her customers choosing to visit Brewnuts in their free time:

Shelley Pippin, owner of Brewnuts
Image by NCM Staff

“I feel honored every time customers walk in the door. That’s their discretionary income, their discretionary time. There’s only a few decisions we get to make for fun each week, so each time they spend their one weekend decision with us, I’m honored.” – Shelley Pippin, owner of Brewnuts

Donuts offered at these five locations may be slightly more expensive than those from Dunkin’ Donuts. The higher prices are part of a greater experience than just zipping in a drive-thru and grabbing a bag from a stranger. The shop owners pride themselves on engaging with their customers and creating lasting relationships.

Young Professionals Weeks’ donut tasting panel provided a “sweet” night out and drew participants closer to their city’s own community of young professionals. The attendees walked away feeling inspired to develop their professional career in Cleveland — and a few extra donuts to share.

 

PB&J Donut at Young Professional's Week event
Image by Paige Rost

 

How to intern like a boss

By Paige Rost, content marketing intern

Being an intern can be stressful and intimidating. For many, an internship is the first real world work experience they take on, often with limited knowledge of what the job actually entails. It’s also when you find out the lessons you were taught in the classroom are not even close to what you will be asked to perform at the internship.

No need to worry, though, because with the right skills, the internship can be an experience of growth and achievement.

Here are four tips to help you intern like a boss.

1. Remember you are an intern. One of the most important things to remember as an intern is that you’re just that, an intern. Your primary job is to complete tasks with enthusiasm while asking questions along the way. Check in with your supervisor to make sure each project is being done the way they want it done, not how you think it should be done. Every company has standards and policies they abide by, which you might not be fully aware of. Assuming your way is right is never the answer.

2. Dress to impress. You’ve heard it before — and for good reason. Showing up each day prim and proper, just like the CEO would, will make you appear more competent and prepared. There is a way to show your style and personality through your clothes and appearance while keeping it professional. Making sure your shirt is all the way tucked in and your belt matches your shoes are simple ways to make you appear more professional. Always follow the dress code in the same manner as the employees — even though you’re an intern.

3. Be on time. Strolling into the office 15 minutes late may not seem like a deal breaker, but it can leave a bad impression. Best practice is to try and be there at the same time, if not before, everyone else arrives. If you’re sitting at your desk working away when your boss walks in, you appear to have a real interest in bettering yourself. Same rules apply for taking a lunch break. As an intern, it’s best not to walk out and disappear for an hour each day. Try to bring a lunch and snacks so you do not feel tempted to disappear for extended amounts of time.

4. Control your body language. Being aware of your body language is key. If it’s not controlled, your body language could project a message of its own that is the complete opposite of your words. Always make sure your body and verbal responses agree so that you don’t send mixes messages to your superior. You can also control your body language to show the office you are alert, aware and ready to work. Fidgeting your hands during a meeting or shaking your leg may make you appear antsy or nervous. Try to stay still and be attentive to the speaker. These gestures will also help you seem more mature and experienced, even if you’re still in college.

Applying these basic skills and tools will help you blend in — in a good way — so that your work achievements stand out and you’re remembered as more than “that one summer intern.”

Tips to transition to the working world

By: John Eppich

 

I’ve been in school for about 16 years of my life. From preschool to my senior year in college, I have always described myself as a student first. I may have worked the odd job to help pay for my video game and technology addictions, but I have always had school to fall back on.

After spring 2019, however, I will be totally on my own. The training wheels I’ve grown so accustomed to riding with will be removed from my life. As I take on my first internship with North Coast Media, I’ve felt the training wheels starting to become loose. So for anyone in the same boat, here are my tips for transitioning from the world of academia to the real world.

1. Don’t overthink.

It is so easy to ponder and think over every little thing that you do. Don’t do that. Stress and anxiety love to feed on your brain’s ability to over analyze every single thing you do. It is okay to go on autopilot and trust yourself. I’m not saying don’t use your brain, but don’t burn yourself out over thinking a project.

If you find yourself thinking too much, take a minute to get up and change position. If you are sitting, stand up. When you move, your brain hits the reset button and suddenly you aren’t overthinking as much.

2. Coffee is your best friend, but know your limits.

I don’t drink that much coffee. I know, it’s unheard of to be a college student and not be reliant on caffeine to get through the day, but working much earlier than when my classes usually are has made me more inclined to drink coffee.

If you have ADHD like me, you know caffeine can mean jitteriness, and extra hyperactivity, which can lead to anxiety. If you are going to drink coffee, don’t let yourself get to that point. Avoid multiple shots of espresso. You only need 1-2 cups per day. If you are still tired after that, consider tip 3.

3. Sleep at night.

I am a complete night owl. I will stay up till sunrise and sleep all day if I am able to. But, in the professional world, a good night sleep is a must. No one likes a grumpy intern. Think of it like being jet-lagged, you have to move your body to a whole new schedule.

Force yourself to go to bed by midnight at the very latest. Set multiple alarms as well in the morning so you don’t oversleep. If you can, make a game out of waking up early by setting a up a scoring system. 10 points if you get up by the first alarm, 5 points if it’s the second alarm.

4. Be social.

If you are at your cubicle all day, you are going to drive yourself insane. Don’t be afraid to talk to anybody. Your coworkers like it when you acknowledge their presence and smile. Be sure to also go to outings like happy hours or baseball games. It’s not only a chance for you to unwind but to get to know the people you work with outside the office. You may find out you and your co-workers have a lot in common. I still keep in contact with my friends from previous jobs after bonding over playing Pokémon GO during our free time.

5. Listen.

I am a good listener, but I still struggle sometimes. My brain loves to be distracted, especially when people are talking. Make sure you listen to every word that someone says to you. Sometimes you might need something repeated, and it is better to ask them to repeat themselves than to struggle in silence.

Don’t pretend to listen when you are spacing out. It’s okay to say, “I’m sorry, I blanked out for a minute there, what was that again?” My brain loves to space out because I have ADHD, but you should do your best to work around that. It’s very easy to do especially when it’s been a long day at the office.

It may seem intimidating transitioning from the only life you’ve ever known to something completely foreign, but don’t stress, everyone had to do it before you and many more will after!


North Coast Media, LLC • Privacy Policy • © 2025