blog

Top takeaways from the Cavs’ social media strategy

By Allison Barwacz, Digital Media Content Producer The Cleveland Cavaliers becoming NBA champions for the first time in franchise history gave Cleveland a spotlight it’s been yearning for since LeBron James first joined the team in 2003. Cleveland’s first major sports title in 52 years ignited an explosion of cheers, tears and—not surprisingly—social media posts. With a victory secured by Kyrie Irving’s 3-pointer in the final minute of Game 7, the Cavs’ social media team prepared for what would soon...

blog

5 Must-follow corporate security rules for passwords

11407106173_56edba48e4_cBy Ennio Gallucci, Digital Media Intern Passwords are important for maintaining security because a poorly conceived password can destroy a user or a company. Even if the breach is repaired, reputations for the business are often impossible to mend. For example, LinkedIn was a victim of a massive password leak, and lost many of its users because of it. Here are five tips for creating effective passwords: 1. Don’t think the bare minimum is good enough. An eight-digit password is...

blog

How the 2016 U.S. Open taught me about the difference between B2B and B2C media

Oakmont-Day-2-11-768x531By Adam Asadorian, Digital Media Intern If someone were to ask you how business-to-business (B2B) marketing and media differs from business-to-consumer (B2C) marketing and media, what would you say? It wasn’t until I got to North Coast Media that I asked myself this question. I began researching the difference, but it wasn’t until my first few days at North Coast Media that I really could grasp what it all meant to the business world. If you’re new to the B2B world or...

blog

Performance reviews: How to showcase your talents

By Diane Sofranec, Managing Editor   Nearly every company requires employees to participate in the performance review process. But how can you get the most out of an on-the-job assessment with your boss? Before your performance review meeting, take time to think about the outstanding work you’ve done over the past year. Pay particular attention to the successes your boss may not have noticed. In part one of my performance review blog post, I explained how to ensure you get...

blog

7 Business tips from the championship-winning Cleveland Cavs

Photo by Erik Drost/Flickr  By Bethany Chambers, Digital Operations Manager   Sunday, June 19, 2016 is a date the people of Cleveland will long remember as The Day the Losing Ended. In 48 hard-fought minutes and one three-point clutch shot by a 24-year-old superstar in the making, it reset the clock on 52 years of misery. The Cleveland Cavaliers joined the NBA as an expansion team in 1970 and went 46 years without a Walter A. Brown or Larry O’Brien trophy. While it’s...

blog

Performance reviews: How to prepare for success

By Diane Sofranec, Managing Editor If you’re like most employees, your annual performance review doesn’t do much to help your career. You meet face-to-face with your boss, you’re told you are — or are not — doing a great job, and you get the standard company raise — or worse, no raise at all. Prepare for your annual performance review, however, and you just might score a substantial bump in pay, more challenging job duties and job security. In part...